AMOREPACIFIC

AMOREPACIFIC, founded in 1945, is Korea's largest beauty company and a high-performing enterprise. AMOREPACIFIC owns nearly 30 well-known brands and has experienced rapid growth worldwide.AMOREPACIFIC places great emphasis on product development through its research centers located in Korea, France, Japan, and Shanghai, to create high-quality skincare and cosmetic products. The group has chosen Hong Kong as its strategic bridgehead for expanding business in Greater China and other parts of the world. In 2002 and 2004, two flagship brands, LANEIGE and Sulwhasoo, were launched in Hong Kong respectively. The eponymous luxury brand AMOREPACIFIC was introduced to Hong Kong in 2014. In 2015, the playful cosmetics brand ETUDE HOUSE made its debut in Hong Kong. In 2018, the company entered the personal care product market by introducing the group’s legendary hair care brand “Ryo” to Hong Kong.