Basic Information
Fiture is a home technology fitness service provider, positioned for home fitness. It uses a combination of hardware + technology (AI) + content + services to create a premium home fitness experience across the entire chain. After purchasing the equipment, users can enjoy a vast amount of fitness content. Fiture has two products: one focuses on resistance training and is a device that can be mounted on the wall like a flat-screen TV. The screen provides pre-recorded or live classes to interact with users. The other product emphasizes bodyweight and group exercise training, following a similar logic—a mirror-like device that can transform a home into a small workout studio.