Noom

Noom Platform Focuses on Weight Loss, Fitness, and Behavior Health Changes Related to Certain Chronic DiseasesThe core product of Noom is a consumer-direct application. The Noom health app, designed specifically for obese populations by behavioral psychologists, nutritionists, and personal trainers, helps obese individuals lose weight in the long term. It emphasizes practical, sustainable lifestyle changes to manage users' weight rather than adopting extreme diets (such as cutting out specific foods or nutrients).Users can search the database or scan barcodes through the app to check the calorie content of food. Based on the user’s current weight and body shape, Noom provides personalized daily calorie breakdowns, indicating how many calories should come from proteins, fats, and carbohydrates. Additionally, Noom assigns professional coaches to users who offer health guidance during working hours from 9 a.m. to 5 p.m.A 2016 study published in Scientific Reports analyzed data from over 35,000 individuals, showing that more than 77% of Noom users lost weight after using the app for nine months.