Understood Care

Understood Care is the first patient advocacy platform based on artificial intelligence, designed to make medical navigation easily accessible for all health insurance patients. Its platform combines dedicated human advocates with AI-driven automation to help patients schedule appointments, access resources, complete applications, coordinate care, and overcome upstream barriers that prevent them from receiving necessary care. The company serves patients across all 50 states in the U.S. through CMS-recognized advocacy codes and relevant legislation. Founded by Sam Wu, head of healthcare operations, and Kevin Bailey, a serial tech entrepreneur, Understood Care is building proprietary datasets and AI capabilities to transform patient advocacy from a boutique service into a universal healthcare infrastructure.