Lucy Goods

LUCY is a modern oral nicotine company with a mission to reduce tobacco-related harm to zero. The company is a smoke-free brand, and its products include proprietary nicotine gum, pouches, and the groundbreaking Breakers™ pouches. The company supports evidence-based regulation of nicotine products and is committed to the FDA's premarket tobacco product application process. To support this process, the company conducts scientific research to evaluate the harm reduction potential of its products.