The Urgent Company

The Urgent Company is a new type of CPG company focused on next-generation consumer brands, leveraging the latest innovations and science to create revolutionary, delicious, and sustainable animal-free foods with a smaller impact on the planet. The Urgent Company launched Brave Robot, a revolutionary ice cream made from Perfect Day's non-animal whey protein, which uses science and a touch of technology to remove animals from the equation without sacrificing the indulgent taste and texture of dairy.