Basic Information
KNOTRIX, positioned as a "comprehensive health content ecosystem operator," adheres to the concept of content supremacy. It has built a comprehensive health IP matrix on new media platforms such as Douyin, Kuaishou, Xiaohongshu, WeChat Channels, Bilibili, and TikTok, forming a one-stop business closed loop of "traffic-influencers-brand-products." In recent years, KNOTRIX has incubated more than 150 comprehensive health IPs, with over 50 million fans for its self-owned IPs, reaching an annual video view count of 20 billion. It has accumulated more than 150,000 precise private-domain fans in the comprehensive health sector. With a complete supply chain product selection system and a self-owned brand incubation system, it provides one-stop ecological operation services for pharmaceutical and health brands across China.