Ostro

Ostro is a healthcare engagement platform that helps consumers and HCPs find the information and services they need to take the best next steps, while also providing brands with the data and insights needed to effectively maximize marketing efforts. The Ostro platform consists of three parts: Ostro Navigate, Ostro Attribute, and Ostro Consult: Ostro Navigate, a 1:1 experience that provides personalized journeys for consumers and HCPs to help meet their needs; Ostro Attribute, an analytics product that links brand campaigns to clinical outcomes to increase the impact of commercial spending; Ostro Consult, a telemedicine experience that supports the engagement journey by connecting patients with experienced and qualified clinicians.On November 30, 2022, RxDefine officially changed its name to Ostro.