Brand Institute

Brand Institute is the global leader in pharmaceutical and healthcare-related name development, with over 3,800 marketed healthcare brands, 1,200 USAN/INN non-proprietary names, serving 1,100 clients. The company collaborates annually with healthcare manufacturers to secure more than 75% of global pharmaceutical brand and generic name approvals. The Drug Safety Institute is comprised of former naming regulatory officials from global government health agencies, including the Food and Drug Administration (FDA), European Medicines Agency (EMA), Health Canada (HC), American Medical Association (AMA), and World Health Organization (WHO). These regulatory experts co-authored naming review guidelines with their respective agencies, and many are responsible for the final approval (or rejection) of brand name applications. Now working for a private company, these professionals provide industry-leading guidance to Brand Institute's clients on drug name safety (i.e., preventing medication errors), packaging, and labeling.