SIJO

SIJO, founded in 2019, is a North American DTC healthy living brand that inspires thoughtful living by providing exquisitely designed modern home essentials. Starting with the healthy sleep scenario, SIJO offers consumers high-quality, cost-effective, and high-performance bedding and healthy living products. In terms of product design and fabric development, SIJO states that the brand leverages data mining and analysis capabilities to capture and analyze user consumption habits, shopping preferences, and lifestyles, conducting targeted in-depth research to launch products that better meet user needs. In terms of fabric, SIJO's CLIMA high-tech fabric, co-developed with top European fabric laboratories, boasts advantages such as being eco-friendly, breathable, skin-friendly, and temperature-regulating, offering consumers intelligent sleep solutions. The founding team has resources from textile fabric research institutions across Europe and the US and has obtained exclusive usage rights to several latest R&D achievements.