My Exit Strategy

Cake (joincake.com) provides a digital platform that makes it easier to carry out advance care planning and end-of-life planning. Cake leverages AI and NLP technologies on a large scale to enhance the user experience for end-of-life planning. In addition to consumer-facing tools, the company also has a business line that builds customized advance care and end-of-life planning solutions for healthcare systems, medical plans, insurance companies, and banks, including one of the largest healthcare systems in the United States.