Firmenich

Firmenich, the world's largest privately-owned fragrance and flavor company, is marking the third anniversary of its flagship Alibaba online store by offering an enriched selection of fragrance and flavor ingredients along with a first-class digital customer experience. The groundbreaking Firmenich Alibaba online store now provides four times the featured product choices, including a brand-new range of flavor ingredients tailored for Chinese small and medium-sized enterprises (SMEs). This e-platform represents a new digital milestone in direct customer engagement, featuring an improved payment system, one-click access to marketing toolkits, and immediate access to online customer service.