Babylist

Babylist helps expectant parents get what they need for their newborns. We have a large and rapidly growing user base of passionate expectant parents making important purchasing decisions for one of the most significant events in their lives, which is both exciting and overwhelming. Our core product is our universal baby registry. Currently, one in two first-time pregnant families in the U.S. create a baby registry on Babylist.com. In 2019, gifts worth over $400 million were purchased from Babylist registries.