The Vegetarian Butcher

"The Vegetarian Butcher" is a plant-based meat brand under Unilever. Originating from the Netherlands, The Vegetarian Butcher is dedicated to developing plant-based meat products that match the flavor and nutrition of real meat. The brand aims to become the world's largest plant-based "butcher," with its business now spanning over 30 countries and regions globally, enabling consumers to embrace a healthy and sustainable lifestyle effortlessly. The Vegetarian Butcher was founded by Mr. Jaap Korteweg in 2010 and officially joined Unilever's global brand family in 2018, aiming to become the largest plant-based "butcher" worldwide. In 2020, Unilever launched the "Future Foods" initiative, committed to building a healthier and more sustainable global food system, with the launch of The Vegetarian Butcher marking an important milestone in fulfilling this commitment.