Paceline

Paceline is a retail health and wellness platform that rewards and incentivizes physical activity through significant financial benefits from consumer health and wellness brands, as well as retail financial services (including credit cards, banking, life, and health insurance). The platform tracks physical activity via wearable devices and manages health and wellness rewards by utilizing customer spending data accessed through linked credit cards. Starting with the first health and wellness credit card, the company uses dynamic data to build financial products from the inside out and dynamically prices life insurance products to transform the nature of social preventive care.