Natrol

Natrol, founded by Elliott Balbert in 1980, initially operated as a cosmetics company. Over the past few decades, it has gradually evolved into one of the most recognized brands in the vitamin, mineral, and supplement categories, forming what is now referred to as the "nutraceuticals" industry. Nutraceuticals are rich in components such as minerals, vitamins, amino acids, and hormones, serving medical purposes. Additionally, Natrol is considered a pioneer in transforming food into medicinal supplements to improve people's health.