Proper

Proper is a new sleep health brand headquartered in New York, grounded in science and data. Their sleep supplements, developed in collaboration with Dr. Alice Hirschel, a nutritional biochemist, can be purchased individually or through a subscription. All products target a "core" blend of clinically researched ingredients at appropriate dosage levels to address multiple stages of the sleep cycle. The solution also includes tonics that meet specific sleep and self-care needs, including helping restore natural sleep cycles, reducing stress, boosting immunity, and improving cognitive function.