Ruoyuchen

Ruoyuchen, a leading global consumer brand digital management company. Born in Guangzhou in 2011, with the mission of "connecting every Chinese consumer for global high-quality consumer brands," it is committed to empowering the full lifecycle growth of brand businesses through comprehensive digital capabilities across the entire value chain and all channels. On September 25, 2020, Ruoyuchen officially listed on the Shenzhen Stock Exchange, becoming the first main board operation company to go public on the Shenzhen Stock Exchange, with the stock code 003010.SZ. It established a dual-headquarters development pattern of "Guangzhou + Shanghai," with over a thousand employees. Ruoyuchen's annual GMV exceeds tens of billions, maintaining an average annual GMV growth rate of over 50% in the past five years. Its service scope covers more than 30 countries and regions globally, providing high-quality digital services to over a hundred well-known domestic and international brands such as Procter & Gamble, Bayer, and Mengniu. Ruoyuchen has built up leading competitive advantages in categories such as health products, maternal and infant, beauty and personal care, food and beverages, and continues to expand into multiple high-potential categories such as pets and healthcare. It is committed to providing brands with comprehensive digital solutions covering refined operations across all channels, digital marketing, user operations, IT technology, customer service management, and supply chain management. Ruoyuchen always adheres to its corporate development philosophy of putting responsibility first, embracing change, and creating value, continuously focusing on building digital capabilities for brand services, deeply empowering the comprehensive value enhancement of brands, and jointly creating a quality life for Chinese consumers in the new era of consumption.