Willpath

In the United States, more than 50 million people raise $2 billion annually through "walking for a cause." Willpath allows causes to create fundraising competitions that anyone can complete at any time and place using Internet-connected health sensors (Fitbit, Nike, Runkeeper, etc.). These competitions represent a health engagement platform for families, friends, or employee wellness programs to support healthy behaviors. Willpath originated from research at Boston University and is funded by the Coulter Foundation and Johnson & Johnson.