Under Armour

Under Armour is an American manufacturer of footwear, sports, and casual apparel.Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour pioneered performance apparel—apparel engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout. The technology behind Under Armour's diverse product offerings for men, women, and youth is complex, but to reap the benefits, the plan is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® in between extremes.Under Armour's mission is to make all athletes better through passion, design, and an unrelenting pursuit of innovation.