Willow

Willow is a startup company that specializes in producing wearable devices for women. Established in 2014, the company is headquartered in California, USA. Willow invented the world's first silent wearable breast pump that fits entirely inside a regular bra. The patented technology of this product mimics an infant’s continuous sucking, making it a truly leak-proof and mobile breast pump.Willow’s wearable breast pump, the Willow Pump, was selected as one of the 25 best inventions by TIME Magazine. It is the first smart breast pump with a seamless, all-in-one design that can be worn inside a bra.In February 2020, Willow officially launched its third-generation smart breast pump. The appearance of the Willow Pump 3 remains the same as previous models, with most updates focusing on internal technology. The new model offers a slower and gentler pumping rhythm, along with a system that adjusts based on the user's pumping style to maximize milk production. Additionally, it features an expanded suction range and sensitivity settings, providing mothers with greater control and ease of use.