Twelve Pharmaceutical Giants Ranked in the 2024 World's 500 Most Influential Brands
Johnson & Johnson
Medical Device R&D and Manufacturer
On December 12, the World Brand Lab released the 2024 (21st) "World's 500 Most Influential Brands" ranking.
A total of 12 pharmaceutical companies worldwide have entered the top 500 brands:Johnson & Johnson, Merck, Pfizer, Bayer, Novo Nordisk, Roche, Amgen, AbbVie, Novartis, Bristol-Myers Squibb, AstraZeneca, GlaxoSmithKline.
Among them, two pharmaceutical companiesRanked among the top 100 global brands:Johnson & Johnson (28th), Merck (92nd).
"The World's 500 Most Influential Brands"The criterion for evaluating brands is their global influence.
Brand influence refers to the ability of a brand to open up markets, capture market share, and generate profits. According to the three key indicators of brand influence – market share, brand loyalty, and global leadership – the World Brand Lab conducted a comprehensive evaluation of approximately 8,000 well-known brands worldwide and ultimately released a list of the 500 most influential brands in the world.
This is the 21st year that the World Brand Lab has compiled the World Brand Report.