BrainCo Co-Founder He Xiyujin Showcases Cognitive Health Innovations at the 16th Summer Davos Forum Amid IPO Filing

From June 24 to 26, the 16th Annual Meeting of the New Champions (Summer Davos Forum) was held at the National Convention and Exhibition Center (Tianjin).BrainCo's partner He Xiyujin was invited to participate in several important activities of this forum, discussing the future trends of technological innovation and economic development with global leaders from political, business, and academic circles.More than 1,700 global leaders from political, business, and academic circles gathered around the theme of "The Spirit of Entrepreneurship in a New Era" to discuss innovative business solutions for addressing global challenges. This year's forum focused on five key themes: interpreting the global economy, China's outlook, industries in transformation, investing in humanity and the planet, and new energy and materials. In-depth discussions explored the profound impact of cutting-edge technologies such as artificial intelligence, biotechnology, and clean energy on global economic development.

At the opening ceremony of the forum, He Xiyujin listened to the speech delivered by Premier Li Qiang of the State Council alongside leaders, entrepreneurs, and scholars from around the world. Li Qiang emphasized that this forum, with the theme of "The Spirit of Entrepreneurs in a New Era," holds significant practical importance. The new era calls for entrepreneurs to play a greater role and make greater achievements. It is hoped that everyone will focus on doing what is right, pursue pioneering initiatives, and strive for win-win outcomes.

On the morning of June 25, Premier Li Qiang of the State Council in Tianjin

Attend the Opening Ceremony of the 2025 Summer Davos Forum and Deliver a Speech

Source: Xinhua News Agency

At the Sina Finance Night event, He Xiyujin was invited to deliver a keynote speech, sharing the latest advancements and industrialization practices of BrainCo in the field of brain-computer interface technology. Themed "AI Empowering a Sustainable New Future," the event brought together heavyweight guests such as Deng Qingxu, CEO of Sina Finance, former UN Deputy Secretary-General Kim Won-soo, and Yin Ye, CEO of BGI Group.

Former United Nations Deputy Secretary-General Kim Won-soo pointed out in his speech that, according to the latest assessment by the United Nations Development Programme, artificial intelligence has become a powerful accelerator for sustainable development. He emphasized that we must remain clear-headed, as the true impact of technology depends on how we choose to use it. Sina Finance CEO Deng Qingxu elaborated on the opportunities and challenges of the AI era from the perspective of entrepreneurship, stating that the entrepreneurial spirit in the AI age is not about being tamed by algorithms but learning to "tame" algorithms, becoming a "Chief Humanity Officer" who uses data to create unique value. CEO of BGI Group, Yin Ye, noted that science has entered the "Fifth Paradigm" era, where AI is no longer just a tool for scientific research—“AI itself is now science.” The fact that the 2024 Nobel Prize in Physics and Chemistry were awarded to machine learning and protein-folding software respectively serves as the best proof.

As one of the key topics of this year's Davos Forum, the thematic forum "Unlocking the Brain Economy" has attracted significant attention. He Xiyujin, as a professional representative in the field of brain science, deeply participated in relevant discussions and exchanged insights on the "brain economy" with international peers.

During the discussion, several international experts shared their perspectives. Hilal Ahmed Lashuel, Executive Director of Research, Development, and Innovation at the Qatar Foundation, emphasized the importance of brain capital in the AI era, proposed a preventive precision medicine concept, and advocated for using digital technology to deliver health solutions directly to individuals. Wang Xiaoqin, Professor and Director of the Center for Brain and Intelligence Research at Tsinghua University, elaborated on the value of integrating technology with art to promote brain health from the perspective of technical infrastructure, emphasizing that neuroscientists should focus on improving lives. Chang Dong-Seon, founder of the Korea Future Explorers Association, discussed the unique capabilities and core role humans should maintain in the AI era, calling for humans to be practitioners and builders rather than just users of AI.

He Xiyujin shared BrainCo's innovative practices in the field of cognitive rehabilitation during the discussion. She stated that BrainCo has been striving to address human cognitive health challenges through cutting-edge brain-computer interface technology, transforming advanced brain science research findings into practical products.

She introduced that the company's latest BrainPower cognitive rehabilitation training system is an innovative solution designed to address the increasingly severe cognitive health challenges worldwide. BrainPower, an innovative product developed by BrainCo specifically for middle-aged and elderly people with cognitive impairments, represents a significant breakthrough in the application of brain-computer interface technology in the healthcare field. The system ingeniously combines cognitive training with brain-computer interface neurofeedback training, offering users personalized cognitive training programs through portable EEG devices and a backend management system. With scientifically-designed training protocols, BrainPower can effectively prevent and improve various cognitive decline issues such as reduced attention, memory loss, impaired judgment, insufficient daily living skills, and language expression difficulties, thereby safeguarding the cognitive health of the middle-aged and elderly population.

This year's Davos Forum brought together entrepreneurs from the global technology field, including Tom Oxley, founder of the American brain-computer interface company Synchron. In an interview with the media, he stated that the medical application of brain-computer interfaces will take another 3 to 5 years to be approved, and consumer-grade implantable devices will require at least 15 to 20 years. He also added,"The whole world has heard of the 'Six Dragons,' that technological breakthrough showcased an astonishing leap in technology and efficiency improvement, causing a huge stir across the U.S. and making people realize how far China's AI technology has advanced. Our peer, BrainCo, should also be one of the 'Six Dragons.'"ThroughBy participating in the Davos Forum this time, BrainCo has further clarified its position and mission in the global brain science industry. As brain-computer interface technology continues to mature and application scenarios keep expanding, BrainCo will play an increasingly important role in promoting technological advancement and social development for humanity.