Game Giant 37 Interactive Invests $20 Million in BrainCo to Enter Medical Device Sector

Public information shows that BrainCo was founded in February 2015.is the first unicorn enterprise in the field of brain-computer interface in China,It is also the first Chinese team to be selected for the Harvard Innovation Lab.

Currently, BrainCo has demonstrated strong technical capabilities in the brain-computer interface field, forming competitive barriers in key technologies and commercial applications. The company's core team is mainly composed of researchers from top institutions such as Harvard and MIT. It has accumulated over 480 authorized patents and its core products have successively obtained international certifications such as FDA and CE. These products have been applied in multiple fields including rehabilitation, consumer health, and human-computer interaction.

It is worth noting that this is not the first time 37 Interactive Entertainment has invested in a brain-computer interface technology company. As early as 2022, 37 Lexion (Guangzhou) Industrial Investment Partnership (Limited Partnership) and Wuhu Taitong Business Operation Management Co., Ltd., both under 37 Interactive Entertainment, invested in South China Brain Control (Guangdong) Intelligent Technology Co., Ltd., collectively holding 10% of the shares. South China Brain Control is an artificial intelligence enterprise focusing on the research and application of brain-computer intelligent technology.

In recent years, the brain-computer interface industry has seen continuous positive developments. In terms of policy, the "15th Five-Year Plan" proposal lists brain-computer interfaces alongside quantum technology and embodied intelligence as "new economic growth points."In the market, data from PrecedenceResearch shows that the global brain-computer interface market size is approximately USD 2.62 billion in 2024 and is expected to reach USD 12.40 billion by 2034, with a compound annual growth rate (CAGR) of 17.4% from 2025 to 2034.

There is no doubt that this is a market with huge potential, and the investment in BrainCo by 37 Interactive Entertainment is not only a financial investment but also a key move in its layout of the brain-computer interface field. It is also an important practice in exploring the positive cycle of "technology R&D - scene implementation - ecosystem empowerment."

Based on this positive news, combined with the third-quarter report recently released by 37 Interactive Entertainment, the company achieved revenue of 9.44 billion yuan during the reporting period, representing a year-on-year increase of 49.24%. On October 29, the share price of 37 Interactive Entertainment surged significantly, closing at 21.18 yuan per share, with a total market value of approximately 46.9 billion yuan.