Medical Aesthetics Content Platform "Queen of Beauty" Secures Million-Level Angel Funding from Haixi Investment and Files IPO Prospectus

“Female Demon Arrives” Founder Hao Ge. Photo provided by the company.

VCBeat (WeChat: vcbeat) has learned that the medical aesthetics talk show content platform “Nü Mo Tou Jia Dao” announced that it had completed a million-yuan angel round of financing from Haixi Investment in January this year.

According to available information, “The Arrival of the Female Demon” is an all-star medical aesthetics talk show. It introduces professional knowledge in the field of medical aesthetics through hot topics in an entertaining manner. The brand has built a comprehensive content matrix encompassing online variety shows, short videos (including practical medical aesthetics tips, Please Take Care of Your Looks, Celebrity Beauty Battle, Flowering Beauty Season, Just Be Beautiful KOL Influencer Experiences, Choosing the Right Doctor from Hundreds, etc.), PGC live streaming (including Taobao Live), audio programs, illustrated articles, and an interactive social content e-commerce platform. Additionally, it operates its content matrix by leveraging official corporate accounts in combination with numerous niche accounts dedicated to sharing specific topics.

Before founding “The Arrival of the Female Boss,” Hao Ge spent nearly 15 years in the media industry, serving as a producer for numerous talk shows and large-scale variety programs at Beijing Television, Shenzhen Satellite TV, and Anhui Satellite TV, including titles such as *Hall of Fame* and *The Perfect Meal*. With the rise of the internet wave, she transitioned from traditional media to digital media, eventually focusing specifically on the medical aesthetics sector.

On July 15, 2017, Season 1 of “The Arrival of the ‘Female Devil’” premiered. Leveraging a content matrix that integrates online variety shows, short-form videos, and omni-channel media, the program achieved over 100 million cumulative views across all platforms and amassed more than one million followers by the same period this year. It has become a leading online variety show IP in the vertical sectors of medical aesthetics and general health, successfully helping tens of thousands of beauty seekers connect with qualified physicians to achieve safe and professional aesthetic enhancements.

Recalling the early days of their venture, Hao Ge stated, “Initially, we had limited funds and no sponsors; all production financing was self-raised. Our team pored over medical aesthetics industry materials daily, and we approached doctors one by one in the beginning. During the first season, we had only three directors yet needed to produce 12 episodes and over 100 short videos. This posed significant challenges in terms of technology, equipment, and personnel allocation, but our original commitment to deeply engaging with the medical aesthetics industry remained unwavering.”

Haixi Investment, the angel-round investor, stated: “We began discussions in the second half of 2017 and quickly finalized the financing. Over the past year since the launch of ‘Nü Mo Tou Jia Dao,’ its growth has been remarkable, which is inseparable from the team’s strategic thinking, market judgment, and relentless dedication.”

In terms of content format, “The Devil Wears Prada” has continuously upgraded and refined its approach to better resonate with its audience. It has evolved from an initial talk-show format centered on celebrity hot topics to the current scenario-based presentation style. The aim is to enable the audience to gain a more intuitive and clear understanding of medical aesthetic products and procedures, thereby choosing healthier and more suitable ways to enhance their appearance.

Currently, Season 3 of “The Arrival of the ‘She-Devil’” has been launched. Adopting a coordinated online-and-broadcast approach, the season comprises 12 episodes and 12 topics, featuring diverse short-form videos, PGC live streams, articles with images, and offline events, with content distributed across omni-media platforms.

Hao Ge stated, “In the future, regardless of whether it involves precise targeting, insights, data accumulation, user reactivation, conversion, or monetization, ‘Nü Mo Tou Jia Dao’ will leverage big data analytics to provide objective interpretations and breakdowns. Moving forward, we will offer comprehensive, multi-dimensional solutions to support the medical aesthetics industry, including full-media content matrix operations, training courses on consumption upgrading, service upgrading, and physicians’ communication skills, as well as international exchanges and fund support.”

Following the financing round, “The Arrival of the Female Titan” will be dedicated to developing a diversified portfolio of content IP products across various categories and establishing physician IP brands. Leveraging an omni-media content matrix, the initiative aims to help more aesthetic seekers identify reputable institutions and skilled physicians. Meanwhile, by driving growth through content and empowering operations with data, it seeks to construct a new marketing ecosystem for medical aesthetics brands, thereby facilitating the upgrading of the medical aesthetics industry.

In August, the Preferred Aesthetic Doctors Platform was officially launched.