NianGao Mom Completes Over RMB 100 Million Series B+ Financing to Focus on Preschool Education Products
VCBeat (WeChat ID: vcbeat) has learned that the well-known Chinese parenting company “Nian Gao Mama” has announced the completion of its RMB 100 million-plus Series B+ financing round, with all funds fully received.
Nian Gao Mama stated that this round of financing will be primarily used for the research and development, as well as the promotion, of preschool education products.
Four years after its founding, Nian Gao Mama has evolved from an initial mother-and-baby WeChat public account into a comprehensive parenting company with parallel development across multiple sectors, including parenting knowledge distribution (via a self-media matrix), curated e-commerce, and educational products. It boasts over 16 million subscribers across all online platforms and has published more than 1,500 WeChat articles with 100,000+ views each.
Currently, Nian Gao Mama’s e-commerce platform generates an average monthly sales revenue of RMB 60 million; its knowledge-payment courses, which adopt a “deep customization” model, achieved sales of over RMB 52 million in their first year since launch.
Founder Li Danyang is highly optimistic about the preschool education market, believing that “truly high-quality early childhood education products hold significant commercial potential.” In June 2018, Niangao Mama entered this market with the launch of its “Early Education Box,” emphasizing the concept of parent-child companionship and promoting the slogan “Spend just 20 minutes a day to easily engage in early childhood education with your child.” Within three months, sales exceeded RMB 30 million.
Li Danyang stated, “The development of the ‘Early Education Box’ has incorporated the dedicated efforts of many renowned domestic early childhood education experts. Another flagship product, the ‘Mathematics Box,’ is also set to launch soon. Following this round of financing, and with the support of new partners, we will be able to access higher-quality industry educational resources, attract more outstanding talent and resources to join us, and provide superior services to families with preschool-aged children.”
Following its previous funding round, the Niangao Mama e-commerce platform upgraded its supply chain, logistics, and customer service operations. Lin Wei, CEO of Niangao Mama, stated, “There is no such thing as a perfect 100 when it comes to enhancing user experience; we will continue our efforts.”
Previously, Nian Gao Mama underwent three rounds of financing, with the most recent being a RMB 60 million Series B round in January 2017 from Matrix Partners China and Ziniu Fund.
VCBeat previously conducted an exclusive interview with Li Danyang, founder of Niangao Mama. For details, please refer to: