Invisalign Partners with AliHealth on National Teeth-Loving Day to Launch Online-to-Offline Invisible Orthodontic Services

Alibaba Health and Align Technology Join Forces to Create a New Model for Oral Care Services

(Source: Photo provided by the company)

September 20 is China’s National Love Your Teeth Day. VCBeat (WeChat: vcbeat) has learned that today, Alibaba Health, a benchmark enterprise in internet-based pharmaceuticals and healthcare, and Align Technology, a global leader in dental care, jointly announced that the two parties, based onConsumer Experience InnovationThe Oral Care Services Zone is now officially live.

In the future, consumers can conveniently access services through the Mobile Taobao and Tmall apps,Online Appointment for Invisible Teeth Whitening, and enjoy follow-up oral health services at nearby offline clinics.

Align Technology’s Invisalign brand will establish a dedicated oral care zone on the Alibaba Health medical service platform, providing Chinese consumers with oral health information, expert video demonstrations, and interactive Q&A experiences to enhance their understanding of healthy oral hygiene practices, such as regular dental check-ups.

In addition, consumers can directly book digital 3D oral examinations at dental clinics partnered with AliHealth, and based on the user’s selected region, choose the nearest facility.Visit the Selected Dental Clinic to Enjoy O2O Services。

Alibaba Health is the flagship platform of Alibaba Group’s “Double H” strategy (Health and Happiness) in the pharmaceutical and healthcare sector. Leveraging the more than 600 million users on Alibaba’s platforms, Alibaba Health operates China’s leading online oral health service platform.

Taking the major sales promotion on June 18 this year as an example, Ali Health (Tmall Medical Pavilion) sold 21 dental implants, each priced at approximately RMB 8,000, within just five minutes, demonstrating strong demand for orthodontic treatment. Align Technology is a U.S.-listed company and the global pioneer of clear aligners. To date, worldwide5.8 million people use Invisalign clear aligners。

“As a global medical device company that leads in producing products for digital dental imaging and diagnosis as well as orthodontic treatment, we are delighted to assume a pioneering role by partnering with Ali Health to raise oral health awareness among Chinese consumers. Oral care is one of the key priorities outlined in the Healthy China 2030 Planning Outline, and together with Ali Health, we will fulfill our commitment to ‘bring more beautiful smiles to China,’” said Julie Tay, Senior Vice President and General Manager of Align Technology’s Asia-Pacific region.

“By partnering with Align Technology, the pioneer of clear aligners, Alibaba Health will bring Chinese consumers a superior experience in dental products and services,” revealed Wang Yajun, Head of Consumer Healthcare at Alibaba Health. AsThe First M-C-B Business Model in the Oral Care Industry, Align Technology and Alibaba Health will create a new model for the dental industry, build an industry value chain, and form a closed loop of “initial online education – in-person doctor consultations – personalized treatment plans,” thereby achieving mutual benefits and win-win outcomes for the platform, upstream brands, dental institutions, and consumers.

According to the Fourth National Oral Health Epidemiological Survey, more than 87% of Chinese adults aged 35–44 were found to have gingival bleeding, and 96.7% were found to have dental calculus, highlighting an urgent need to improve oral health awareness in China.

Although dental care is a universal need, only a small proportion of the Chinese population undergoes annual oral health check-ups. Align Technology and Alibaba Health have joined forces to launch an initiative centered on the theme of National Love Your Teeth Day: “Oral Health, Overall Health.” This collaboration aims to raise awareness of oral health among the Chinese public, encourage greater attention to dental care, and promote the inclusion of oral examinations in annual health check-up packages.

It is reported that the two parties are also in the oral care industryTop Recommendation: Nationwide Online PackagesBy purchasing the “3D Intraoral Scanning + Doctor Consultation” service at a fixed price on Alibaba Health, consumers can redeem it at Align Technology’s partner dental clinics across China, thereby maximizing the adoption of oral examinations.