DXY.cn Co-Founded China Healthcare Brand Management Alliance, Now Boasting Over 200 Tertiary Hospitals as Members

Following the joint establishment of the China Healthcare Brand Management Alliance (hereinafter referred to as the “Alliance”) on May 11 this year by DXY and four leading domestic medical institutions—Henan Provincial People’s Hospital, Xiangya Hospital of Central South University, Guangdong Provincial Hospital of Chinese Medicine, and United Family Healthcare—the Alliance has now attracted more than 200 member organizations.

Zhou Shuzhong, Secretary-General of the Alliance and co-founder of DXY, stated in a media interview that the Alliance is committed to enhancing the brand-building capabilities of healthcare brand managers and practitioners, thereby strengthening the overall influence of domestic healthcare brand development and medical management, and jointly fostering harmonious doctor-patient relationships.

In today’s increasingly competitive healthcare market, brand management has become the foundation for the survival and development of medical institutions. A key factor enabling many top-tier hospitals, both domestically and internationally, to distinguish themselves from their peers is the establishment of reputable hospital brands. Furthermore, expectations for medical institutions continue to rise, driven by both policy directives and market dynamics. As healthcare demands evolve and public health awareness advances, medical institutions must break free from the constraints of traditional operational strategies and more clearly define their positioning within the healthcare industry.

Some industry insiders have been forthright, stating, “In brand building, private medical institutions should integrate commercial interests, public welfare, and social responsibility to deliver genuine value to patients. Only by comprehensively meeting patient needs can they achieve their own development and gradually establish their credibility and brand.”

However, there is no complete and mature model for medical brand building in China. Most medical institutions are still “crossing the river by feeling the stones,” and there is no specialized platform to systematically provide practitioners with guidance and support in brand building. Therefore, it is crucial for public and private hospitals to establish differentiated positioning and build strong brands.

Against this backdrop, DXY, in collaboration with benchmark hospitals across China, jointly initiated the establishment of the China Healthcare Brand Management Alliance and held its inaugural ceremony at the “2018 China Hospital Development Conference.”

Peking University Healthcare Industry Group, Guangxi Guangji Hospital Group, Hebei Yanda Hospital, the First Affiliated Hospital of Jinzhou Medical University, Luye Medical Group, Amcare Healthcare Group, the Third Affiliated Hospital of Southern Medical University, Tianjin Medical University General Hospital, Renmin Hospital of Wuhan University, Wei Ai Kang Medical Group, and the Fourth Affiliated Hospital of Zhejiang University School of Medicine have become the 16 founding council member units of the Alliance.

In just four months, the alliance has earned the trust and recognition of numerous medical institutions, attracting 234 member organizations to join. On August 25–26, it hosted the offline medical brand training event, “Brand Medical Academy.” Leading domestic experts in medical brand marketing provided in-depth insights into medical brand management strategies and methodologies, demonstrating how to effectively integrate theory with practice to drive robust brand growth.

It is understood that, as China’s first platform providing brand training for healthcare institutions, the Alliance is still actively recruiting members. To learn the most cutting-edge methods in healthcare brand management and to discuss the development path of healthcare brands with industry peers, please click here to register:http://survey.dxy.cn/104814。

In addition, to establish brand image and convey the cultural connotation of the Alliance, the Alliance is now publicly soliciting logo designs. The selected design will receive a cash prize of up to RMB 15,000. From September 27th until 24:00 on October 31st, all design enthusiasts from medical institutions are eligible to participate. Submissions can be made via the official website of the competition.http://h.dxy.cn/lmlogozj/。