PatientPop Secures $25 Million Series B Funding to Expand Its Online Reputation Management Platform for Healthcare Providers

VCBeat (WeChat ID: vcbeat) has learned that on November 6, 2018 (U.S. local time), PatientPop, a provider of online reputation management services for physicians, announced the closing of a $25 million Series B financing round led by Leerink Transformation Partners (hereinafter referred to as “LTP”), the largest healthcare investment firm in the United States. PatientPop’s core business is to deliver online reputation management services to U.S. physicians and healthcare providers through its technology-driven platform. As part of this financing, Todd Cozzens, Co-Founder and Managing Partner of LTP, has joined PatientPop’s Board of Directors.

Image source: PatientPop official website

Following the completion of this funding round, PatientPop has raised a total of $75 million across four rounds of financing. Its early investors include prominent institutions such as Toba Capital and Silicon Valley Bank. The newly injected capital will help PatientPop accelerate its go-to-market capabilities and sustain innovation in the field of practice growth technology.

PatientPop offers healthcare providers the first all-in-one practice growth platform. This platform helps healthcare providers attract more patients, secure better online reviews, drive repeat visits, and conduct ongoing market analysis. PatientPop also provides appointment scheduling capabilities for patients and partners with leading EHR companies and practice management platforms to integrate its functionalities.

Travis Schneider, Co-Founder and CEO of PatientPop, stated, “Today, 80% of physicians and other healthcare providers leverage online search capabilities for market expansion. To maintain growth and competitiveness, primary care, specialty care, dental, and other healthcare providers must update their online presence and marketing strategies. Compared with outdated and costly marketing and technology solutions, PatientPop undoubtedly offers a superior alternative for attracting and retaining patients.”

Image source: PatientPop official website

Todd Cozzens stated, “PatientPop helps healthcare providers grow their practices by optimizing the online presence of physicians and medical institutions. It offers a more cost-effective and efficient solution for small, medium, and large medical practices. Furthermore, thousands of healthcare organizations have confirmed that leveraging this platform to onboard new patients significantly boosts their ROI (Return on Investment).”

PatientPop has grown rapidly over the past two years, attracting several industry executives to join its operations in Santa Monica, California, and Boston.

However, PatientPop is not the “sole player” in this field. In recent years, while the industry providing digital marketing services for physician practices is still in its nascent stages in China, such services have gained increasing market traction and recognition in the United States. The merger between Doctor.com and Connect Healthcare last year had a significant impact on the industry. As the trends toward independent physician practice and multi-site practice become more pronounced, the stature of this sector within the healthcare landscape will continue to rise.

PatientPop, founded in 2014 and headquartered in Santa Monica, California, offers a flagship technology platform for online reputation management tailored to physicians and healthcare organizations. The company has completed four rounds of financing, raising a total of $75 million.