Opternative Secures $9M Series B Funding Led by Trust Ventures and Pritzker Group Venture Capital to Expand Digital Vision Testing Platform

VCBeat (WeChat Official Account: vcbeat) has learned that Opternative, an innovative online vision testing company, announced the completion of a $9 million Series B financing round. The round was co-led by Trust Ventures and Pritzker Group Venture Capital, with participation from Jump Capital.

The company plans to use this financing to double the size of its engineering, product, and marketing teams. The funds will also be used to increase awareness and adoption of online vision tests among consumers, employees, and eye care providers. Following this round of financing, Opternative has raised a total of at least $18.5 million across seven funding rounds, with early investors including well-known venture capital firms such as Chicago Ventures.

Image source:OpternativeOfficial Website

“Through the latest round of financing, Opternati“ve is now poised to significantly enhance its leading position in the field of eye care technology,” said Salen Churi, Founder and General Partner of Trust Ventures. “This investment solidifies Opternative’s status as one of Chicago’s most promising and innovative companies.”position of the company.”

“By expanding the national and global reach of its leading digital vision tests, Opternative is at the forefront of eye care technology,” said Peter Liu, Vice President of Pritzker Group Venture Capital. “I am delighted to join the board of this pioneering company and look forward to collaborating with Opternative on its long-term development plans.”

“This is just the beginning of Opternative’s great journey,” said Brent Rasmussen, CEO of Opternative. “We have achieved tremendous success in collaborating with eyewear retailers and eye care service providers. This meaningful investment is a strong affirmation of our significant accomplishments and will enable us to actively and consistently focus on international operations, while further strengthening our partnerships with industry stakeholders.”

Opternative is a healthcare technology company headquartered in Chicago, founded in 2012, dedicated to creating digital eye care technologies aimed at helping people see the world better. Its online vision testing system allows patients to obtain a doctor’s prescription anytime, anywhere. Opternative has issued hundreds of thousands of prescriptions, with a satisfaction rate of 99.6%, and over one million consumers have participated in the tests. It also provides services for eye care providers、Eyewear retailers and other organizations offer customizable software solutions to provide consumers with a better experience.

Trust Ventures, founded in 2018, aims to help startups challenge the status quo byChange the world.Trust Ventures partners with pioneering new companies to break down public policy barriers, accelerate business innovation, and improve consumers’ lives. Trust Ventures collaborates with the Koch Companies Public Sector Government Affairs team to remove industry-specific obstacles across China.

Pritzker Group Venture Capital aims to help entrepreneurs build market-leading technology companies at every stage of their growth. Since its founding in 1996, the firm has worked alongside entrepreneurs at more than 100 companies, building partnerships grounded in integrity.