VCBeat (WeChat Official Account:VCBeat) learned that recently,Startup Company for Female Menstrual Care ProductsRaelAnnounced Completion$17.5 million in Series A financing. This round was co-led by Mirae Asset and GS Retail Fund, with participation from Softbank Ventures Korea and BAM Ventures.

The company intends to use these funds to conduct more marketing activities and further buildDTC (Direct-to-Consumer) marketing website. Following the conclusion of this funding round, RaelA total of has been raised$20.3 million Series D financing, with early investors including Strong Venturesand other well-known investment institutions.

 Image source: Rael official website

Rael was founded in 2017 by three female co-founders: Aness An, a journalist and bestselling author; Binna Won, ATA ( architect-turned-art director; Yanghee Paik, a Harvard MBA who served as a film distributor at Walt Disney Studios. Frustrated by the lack of healthy, comfortable, and high-performance menstrual care products on the market, the three women began developing their own solutions.

“We have begun encouraging women to switch to healthy menstrual care products as alternatives to traditional ones laden with toxic chemicals.” Rael CEO and Co-Founder Yanghee Paik explained,“We hope to create something that does not rely onProducts that compromise comfort or performance to impact women around the world.”

Today, Rael’s product line includes organic cotton pads, liners, and biodegradable cardboard, non-applicator tampons, with its organic cotton pads and liners ranking as the best-selling products in their respective categories on Amazon.

The company also launched a series of “menstrual beauty” products, including various facial masks and acne-healing patches designed to help alleviate skin issues during menstruation.

 “We are always on the lookout for founders with the potential to build enduring, iconic brands that truly communicate with and resonate with consumers, and we have found them in the Rael team.This potential.” Brian Lee of BAM Ventures added,“We are pleased to continue investing in the team and to work alongside them in providing safe, high-quality menstrual products for women worldwide.”

Rael is a Southern California-based company that produces menstrual care and feminine health products, offering comfortable, high-quality items made from natural, organic ingredients. Led by three female co-founders, the company aims to provide women worldwide with safe and healthy menstrual products, replacing the toxic and harmful options commonly found in the feminine care industry.

BAM Ventures was founded by Richard Jun and Brian Lee in 2014. Headquartered in Playa Vista, California, BAM Ventures is dedicated to providing investment, advisory services, and support to startups and entrepreneurs, with investments spanning companies in the energy, healthcare, social, and media sectors.