Xiaodoumiao and Mami Know Announce Strategic Partnership to Build a New Ecosystem for Maternal and Child Health Services
On December 18, Xiao Dou Miao and Mommy Know held a strategic cooperation launch event at the VB100 Launch Day hosted by VCBeat in Beijing. Song Jingwei, Co-founder of Xiao Dou Miao, and Liang Liang, Founder and CEO of Mommy Know, attended the event and delivered speeches on brand strategy. At the event, both parties jointly announced that they would engage in multi-dimensional, in-depth collaboration in the field of maternal and infant health services, covering various businesses such as online pediatric consultations, pediatric health courses, and popular science education on children's health. They aim to upgrade internet-based maternal and infant health services together and create a new ecosystem for maternal and infant health services.
According to reports, Xiaodoumiao is China’s largest childhood vaccination management platform. Centered on the entire vaccination process, it links children with parents, doctors, and clinics to form a closed-loop service ecosystem, providing users with one-stop, scientific, intelligent, and personalized childhood vaccination management services. Currently, Xiaodoumiao has amassed over 16 million precise parent users, with a daily increase of 20,000–40,000 new users. Mommy Knows, an internet-plus healthcare service platform focused on child health and medical care, has exclusively contracted 3,000 obstetricians and pediatricians from top-tier (Grade A tertiary) hospitals in key cities, delivering integrated online-and-offline new medical services to more than 6 million urban middle-class families. The two parties have now entered into a strategic partnership, leveraging resource sharing and complementary strengths by integrating expertise, technology, and content to jointly promote child health.
(Song Jingwei, Co-founder of Xiao Dou Miao)
Song Jingwei, Co-founder of Xiao Dou Miao, stated: "Driven by factors such as the upgrading of consumption structures and the rise of middle-class families, demand for high-quality maternal and infant health services continues to grow. However, a widespread mismatch persists between supply and demand. Rooted in vaccination services, Xiao Dou Miao has been continuously expanding its range of health services for its 16 million maternal and infant users. The expansion into child health services is a natural extension based on the needs of our user base. We believe that the strategic partnership between Xiao Dou Miao and Mommy Knows will create greater value for users, enabling precise alignment between the health needs of millions of maternal and infant users and the high-quality child health services offered by Mommy Knows on the Xiao Dou Miao platform. In the future, Xiao Dou Miao will continue to seek collaborations with leading maternal and infant health service providers to establish alliances, jointly delivering more convenient and superior health services to China's maternal and infant population."
(Liang Liang, Founder and CEO of Mami Knows)
Liang Liang, Founder and CEO of Mami Zhidao, stated that through this collaboration, Mami Zhidao will provide high-quality maternal and child healthcare services to users of Xiao Dou Miao. With years of deep engagement in the maternal and child healthcare sector, Mami Zhidao has developed an integrated online-to-offline service model, delivering professional medical care to over 6 million families. To ensure the delivery of high-quality healthcare, Mami Zhidao has consistently consolidated pediatrician resources by establishing the Mami Zhidao Physician Group. This group includes online physician studios that bring together multidisciplinary pediatric specialists, breaking through time and geographical constraints to expand the breadth and depth of its services. Additionally, the company has introduced a physician partnership program to extend solutions for issues that cannot be resolved online to offline settings. Mami Zhidao also aims to comprehensively empower physicians through operational support, system infrastructure, team building, and funding, striving to become the preferred partner for pediatricians and continuously delivering high-quality maternal and child healthcare services to the industry.
Xiaodoumiao and Mommy Knows have reached a consensus to collaborate with industry enterprises in promoting the upgrading of China’s maternal and infant health service ecosystem. Centered on maternal and infant health, Xiaodoumiao will continuously enhance its comprehensive health service functions and content for this demographic. Meanwhile, it will continue to connect with more high-quality maternal and infant health service resources to jointly advance the upgrading of the domestic maternal and infant health service ecosystem. Mommy Knows will integrate premium medical resources through its physician group to strengthen its medical service capabilities and deliver more professional maternal and infant healthcare services to the industry. With the official announcement of this strategic partnership, the industry holds high expectations for the collaborative prospects of these two well-known brands in the maternal and infant health sector.