CPIC Launches New Brand 'CPIC Miao Health' and Introduces China's First Health Engagement Insurance Plans

VCBeat has learned that on April 23, Pacific Health Management Co., Ltd., a subsidiary of China Pacific Insurance (CPIC), and Beijing Miaoyijia Information Technology Co., Ltd. (“Miao Jiankang”) held a strategic launch event in Shanghai under the theme “Tai·Miao Bu Ke Yan” (a pun implying “Pacific and Miao’s Incredible Synergy”). At the event, the two parties jointly unveiled their new mobile health management service brand, “CPIC Miao Jiankang.” Meanwhile, China’s first “Health Interaction Insurance Plan,” developed by Miao Jiankang in collaboration with Pacific Health Management, was officially launched.

It is understood that “CPIC Miao Health” will leverage its professional capabilities in data collection, data mining, and data operations to build a digital mobile health management platform, providing customers with comprehensive “insurance + health management” solutions. Starting with health interventions, it guides customers to adopt healthy lifestyles through real-time tracking, continuous intervention, and service support, offering personalized intelligent health management solutions for each individual. By combining gamified operational mechanisms with health management algorithms and indices, “CPIC Miao Health” helps customers establish long-term healthy behavioral habits, thereby reducing and preventing the onset of diseases.

Currently, “CPIC Miao Health” has established business segments including mobile health management and medical health services. Going forward, it will leverage its mobile health management platform to deliver more diversified and convenient medical health management services, guided by customer needs.

In the future, “CPIC Miao Health” will integrate online and offline services, collaborate with professional institutions in the healthcare sector, and leverage big data analytics, artificial intelligence, internet technologies, and cloud computing to provide customers with comprehensive health management services.

Xu Jinghui, Chairman of CPIC Life Insurance, stated that in the future, CPIC Miao Health will center on customers’ full lifecycle and end-to-end journey experience, deeply explore diverse scenarios, promptly capture and identify customers’ diversified and personalized needs, and provide precise product and service solutions.

Bu Jiangyong, Chairman of Miao Health, stated that technology will ultimately disrupt the current competitive landscape of the insurance industry. Leveraging its data capabilities and connectivity, Miao Health will assist existing insurance companies in three key areas: customer acquisition, engagement, and cost control.

In addition to the launch of a new brand, the event also unveiled China’s first interactive health insurance plans—“CPIC Miao Health · Hui Plan” and “CPIC Miao Health · Xiang Plan.” Based on data from wearable smart health devices and physiological indicators, and leveraging the “CPIC Miao Health” mobile health management platform, the interactive features of the “Hui Plan” and “Xiang Plan” are designed to guide policyholders toward adopting healthier lifestyles.

“The launch of the ‘CPIC Miao Health’ Health Interactive Insurance Plan signifies a shift in the role of insurance products from risk bearers to risk preventers, extending the protective function of insurance throughout the entire process. Users who complete the health promotion programs offered under the ‘Hui Plan’ or ‘Xiang Plan’ will receive corresponding health incentives, which encourage them to maintain healthy behavioral habits.”