Motionsoft Secures $17 Million in Funding to Advance Fitness Club Management Software

Recently, VCBeat (WeChat Official Account: vcbeat) learned that Motionsoft, a fitness and wellness market software company headquartered in Rockville, Maryland, USA, has completed a $17 million financing round. This round was supported by existing investors Edison Partners and Route 66 Ventures, as well as new investors, including Motionsoft’s two co-founders, Al Noshirvani and Hossein Noshirvani. The funds will be used to drive Motionsoft’s growth, further expand its supply of fitness club management software, and consolidate Motionsoft’s leadership position in the fitness and wellness software industry.

“Motionsoft CEO Rick Auletta stated, ‘This new investment underscores the capital market’s confidence in our company’s products and services. Moving forward, we will leverage these funds to provide a more flexible work environment for our employees, establish more challenging performance objectives, and deliver a superior post-sales experience to our customers.’”

In this era where data reigns supreme, fitness clubs need to leverage data to understand member behavior patterns, thereby reducing member churn and increasing profitability. Motionsoft’s fitness club management software helps businesses better manage their members, enhance their profitability, and strengthen their competitive advantage.

Al Noshirvani, Chairman and Co-Founder of Motionsoft, stated, “Since 2004, Motionsoft has been providing software support to gyms and major fitness centers, helping them better manage memberships, maintain fitness facilities, and achieve higher profit margins.”

Currently, Motionsoft’s software is used by over 2,900 enterprises, managing a total of more than 8 million members. Motionsoft’s software products primarily include the following two: MoSo, an enterprise operations software tailored specifically for fitness club operators; and MoSoClub, a cloud-based membership management software for fitness clubs.

Motionsoft’s clientele includes well-known fitness brands such as Gold’s Gym International, Equinox Fitness, Blink Fitness, and Town Sports International. By offering modular software designs, Motionsoft provides customized solutions tailored to the needs of different clients. Every autumn, Motionsoft hosts a technology summit for the fitness and wellness industry to discuss technological opportunities and challenges within the sector.

Edison Partners, founded in 1986 and headquartered in Princeton, New Jersey, manages over $1.4 billion in assets. The firm’s investment team focuses on companies in the fields of financial technology, healthcare, and IT solutions.

Route 66 Ventures is a venture capital firm focused on investing in emerging fintech companies.

(Compiled by Zhang Yujie)