Miao Health Launches 'MiaoBao' Platform to Build a New Ecosystem of Health Tech-Enabled Insurance

VCBeat (WeChat ID: vcbeat) has learned that on August 28, 2019, More Health (Beijing More Health Technology Group Co., Ltd.) held a launch event in Beijing for its tech-insurance platform themed “Miao·Bao.” At the event, More Health unveiled its long-prepared “Miao Bao” brand and simultaneously launched the eponymous tech-insurance platform.

In 2018, after acquiring Shanghai Tongren Insurance Brokerage Co., Ltd. and Qingdao Yuanhe Tongda Insurance Agency Co., Ltd., Miao Health officially began establishing its Miao Bao Business Division and building a technology-driven insurance platform. Over the course of more than one year, it completed the preparation of the business division and the development of the platform.

Miao Health has been dedicated to addressing users' health risks through health management over the past few years. The launch of Miao Bao represents a second layer of health risk protection provided by Miao Health to its users. Leveraging Miao Health’s professional capabilities in “Internet of Things (IoT),” “Lifestyle Medicine Models,” and “AI-driven Health Management,” the Miao Bao platform offers users risk assessment, insurance consultation, and claims services. Furthermore, by utilizing Miao Health’s data integration and multi-dimensional data aggregation capabilities, the Miao Bao platform can develop robust big data analytics for healthcare, ultimately delivering personalized health and tailored insurance solutions for each individual.

Miaobao possesses an AI-powered health management platform and a professional library of health intervention prescriptions, integrating insurance service capabilities that encompass chronic disease policy issuance, intelligent underwriting, and smart health data application platforms. It provides risk control solutions for various chronic disease insurance products targeting chronic disease risks, leveraging AI to recommend personalized health plans and tasks, thereby ensuring that individuals with chronic conditions have access to insurable options and coverage for their medical needs.

On the day of the press conference, the Miaobao brand officially launched two platform initiatives: the Insurance User Health Management Platform and the Intelligent Underwriting System. The Insurance User Health Management Platform is a one-stop health risk solution that assists users with chronic disease management, risk protection, and medical services. It truly realizes “health promotion,” “medical services,” and “insurance coverage,” returning to the essence of “insurance safeguarding health.”

The intelligent underwriting system is built upon professional medical models, matching disease risk assessments with underwriting rules to generate underwriting results. By inputting physical examination report data and lifestyle data, it outputs underwriting conclusions and future risk analyses. Furthermore, leveraging the user profiling system as an entry point, it quantifies health record information into data indicators, providing multi-dimensional, multi-indicator cross-analysis capabilities. Users can query via customer segmentation and tagging, enabling insurance companies to create multi-dimensional self-service BI visualizations tailored to their specific needs. This comprehensively supports health data analysis requirements, drives business decision-making, and leads the entire industry into a new era of insurtech.

Today, in addition to announcing the launch of two platforms, the Miaobao brand has partnered with insurance industry collaborators to introduce three chronic disease care programs: the “Stress-Resistant Guardian” Hypertension Care Program, the “Pink Warrior” Postoperative Breast Cancer Care Program, and the “Diabetes Medical Warrior” Diabetes Care Program. Among these, the “Pink Warrior” Postoperative Breast Cancer Care Program targets the critical first year following breast cancer surgery, providing professional medical health management to support postoperative recovery in women and reduce the risk of recurrence. Underwritten by Fosun United Health Insurance, the program offers up to RMB 1 million in insurance benefits for postoperative recurrence.

Over the next five years, the development trend of health insurance will focus on providing users with high-quality health services and risk protection. The "health management + insurance" model will undoubtedly become the next competitive frontier in internet insurance. Moving forward, Miaobao will launch more products tailored to different scenarios, including personalized insurance products for conditions such as hepatitis B. Meanwhile, Miaobao looks forward to collaborating with more insurance companies to contribute to building a new ecosystem where health technology empowers the insurance industry.