Apricity Secures €6 Million Series A Funding Led by AXA's Kamet Ventures to Revolutionize Fertility Care with AI

VCBeat (WeChat ID: vcbeat) learned from foreign media that on June 12, innovative fertility startup Apricity announced the completion of a €6 million Series A financing round, with Kamet Ventures, an affiliate of AXA, as the investor. To date, including the €6 million investment from Kamet Ventures, Apricity’s total funding has reached €8.8 million.

Apricity is an innovative fertility startup headquartered in London, UK, that combines medical expertise with humanistic care and new technologies. Its goal is to transform the traditional fertility treatment experience and improve the chances of conception for women facing difficulties conceiving and couples struggling with infertility through artificial intelligence. The AI-assisted conception program, developed by world-leading in vitro fertilization (IVF) experts, will launch first in the UK.

Led by CEO and co-founder Caroline Noublanche, Apricity provides customized treatment plans tailored to individual needs and locations, with dedicated nursing support available seven days a week. Apricity has also developed a mobile application that visualizes users’ schedules and reminds them of their next steps. Its diary feature sends reminders for critical tasks such as taking medication and administering injections. Additionally, the app offers an information repository containing medical content and educational videos, enabling users to acquire relevant knowledge and prepare adequately before starting their fertility journey.

Apricity has recently acquired Altrui, the UK’s leading egg donation service provider. With nearly a decade of experience, Altrui serves patients and collaborates with the UK’s leading fertility clinics. Founded in 2010 to address the significant demand for egg donors in the UK, the company was established by Alison Bagshawe, who believes that couples seeking donors require more practical support, and that women donating eggs deserve proper care and accurate information.

Kamet, an investor and a French regional subsidiary of AXA—the world’s largest insurance group and asset management giant—partners with world-class companies. Kamet specializes in investing in entrepreneurs who are building next-generation breakthrough technology companies. Committed to social innovation and sustainable development, Kamet aims to raise standards and challenge the status quo. Stéphane Guinet, CEO and co-founder of Kamet, leads a high-caliber practical team comprising entrepreneurs, developers, designers, and experts in finance and law, among others.

(Compiled by Zhang Jing)