Guomin Health Files IPO Prospectus: Delivering an Integrated SaaS, Transaction, and Healthcare Solution for Dental Clinics

Dental clinics represent one of the most prevalent business models among private medical institutions. With a high prevalence of oral diseases and a year-on-year increase in consultation rates, coupled with the fact that the number of dentists per capita in China remains significantly lower than that in developed countries, there is still substantial room for growth in the dental market. In April 2017, the National Health and Family Planning Commission officially implemented the “Administrative Measures for the Registration of Physician Practice,” promoting multi-site practice for physicians across China.

However, establishing a dental clinic involves addressing a series of challenges, including site selection, renovation, equipment procurement and maintenance, clinic operations, staffing, and capital raising. Based on long-term observations of the dental market and leveraging his own resource advantages, Li Ziliang founded Guomin Smart Network Technology (Beijing) Co., Ltd. (hereinafter referred to as “Guomin Health”).

Guomin Health, with dental clinics as its core service target, is committed to connecting doctors, patients, data, insurance providers, internet platforms, and third-party services through online and offline channels. By leveraging a model that integrates SaaS, transaction services, and health services, it aims to create a user-centric, personalized internet-based health service platform.

To date, Guomin Health has served more than 60 clinics, onboarding an average of 300 new customers per day. How exactly does Guomin Health serve dental clinics? What is its business model? And what are its core competitive advantages? With these questions in mind, VCBeat (WeChat ID: vcbeat) called Jin Yi, co-founder of Guomin Health.

The National Health Management Platform addresses the pain points of chain dental institutions or independent dental clinics in areas such as appointment scheduling, electronic medical records (EMR), billing, outsourced laboratory services, and inventory management, providing a one-stop solution for clinics. This solution specifically encompasses six key aspects, including:

Operations Management:Patient-centered, with all clinical data recorded along the timeline of diagnosis and treatment; reengineer healthcare service processes to enhance efficiency and establish new standards for patient care.

Social Customer Relationship Management (S-CRM): Leveraging big data to analyze customer behavior patterns, deliver personalized marketing and services, and build brand loyalty in the healthcare sector.

Medical Supply Chain:Provide medical equipment to clinics at below-market prices; an electronic medical record (EMR) system covering the entire clinical treatment process: facilitates doctor-patient communication, enabling secure, encrypted, and privacy-protected recording and access to patient information anytime, anywhere; structured EMRs and abundant documentation templates support clinical decision-making.

Dentist/Patient Personal App:Build a social ecosystem for dentists, promote the private dental practice service model, and improve the online-to-offline closed-loop service model for oral health; the medical finance chain provides financial service tools for clinics and individuals.

Specifically, the SaaS platform can enhance clinic profitability, establish a medical supply chain, reduce procurement costs, and ensure product quality. It integrates online and offline sales channels to build a precision customer marketing system based on mobile internet. Furthermore, it improves clinic operational service levels, expands market reach, and maintains customer relationships, thereby enhancing customer experience and increasing customer stickiness.

A National Health Platform that provides physicians with personalized improvement plans and offers online training for healthcare professionals by leveraging expert resources. Additionally, to facilitate clinical workflows, the platform provides a comprehensive library of medical record templates, enabling efficient documentation and traceability, thereby enhancing physicians’ work efficiency.

This platform provides patients with an opportunity to interact with doctors through a mobile video consultation system, enabling them to enjoy private physician services at home and monitor their oral health status in real time. Additionally, users can evaluate the quality of medical services and view physicians’ star ratings on the platform.

In addition, leveraging its proprietary big data models, Guomin Health enables precise secondary marketing to customers, thereby reducing promotional costs. Meanwhile, through collaborations with domestic and international dental consumable suppliers, Guomin Health provides dental clinics with a “one-stop ordering” service, further helping clinics lower prices and achieving seamless integration with major commercial insurance providers.

It is not uncommon to find SaaS providers in the healthcare sector. Unlike other vendors that approach product development from an IT or hospital-centric perspective, Jin Yi told reporters that National Health designs its products from the standpoint of dental clinics. This reflects a thorough understanding and respect for the market, rather than merely creating solutions that “appear sophisticated.”

Jin cited two examples. The first is the follow-up system. After diagnosis and treatment, platforms typically conduct follow-ups with patients at one month, three months, six months, and one year, based on their medical conditions. National Health’s follow-up system is simpler and more intuitive. By utilizing predefined templates that incorporate various medical terminologies, the system automatically reminds physicians to perform patient follow-ups on schedule.

Second is the issue of initial capital for clinics. The upfront investment required to establish a clinic is substantial, with significant expenditures on site leasing, renovation, equipment procurement, and staff recruitment. Leveraging its expert resources in the healthcare finance sector, National Health can alleviate the financial burden on clinics by offering solutions such as equipment leasing and consumables leasing.

Notably, Guomin Health also provides clinics with regular equipment maintenance and integrated third-party services, offering a one-stop, on-site service solution.

One-Stop Service Model for National Health (Source: Provided by the enterprise)

In terms of its revenue model, Guomin Health adopts a B2B+B2C service model, leveraging both online and offline channels for bidirectional traffic generation.

Regarding future plans, Jin Yi stated that Guomin Health will help clinics implement refined operational management through a standardized operating system, improve the level of medical services, and facilitate the healthy and sustainable development of dental clinics.

It is understood that Guomin Health is currently undergoing Pre-A round financing and will continue to expand its market in the next step.