Mesmerize Acquires Pharmacy Health Network to Launch Mesmerize Health Network Digital Healthcare Platform

On August 12, 2019, VCBeat (WeChat ID: vcbeat) learned that Mesmerize had acquired the pharmaceutical e-commerce platform Pharmacy Health Network (PHN); specific transaction details have not been disclosed.

Following this acquisition, Mesmerize will expand its business nationwide over the coming months. Building on the 1,100 stores owned by Pharmacy Health Network (PHN), it will continue to add chain pharmacies and launch its digital healthcare service platform, Mesmerize Health Network, in medical settings. Mesmerize Health Network will be promoted via television screens in the waiting rooms of specialist physicians’ offices and community organizations, providing treatment and services to patients with infectious diseases such as HIV/AIDS.

Pharmacy Health Network, established in 2008, is a website dedicated to retail pharmacies. The platform encompasses over 1,070 pharmacy locations across China, serving three million consumers each month. PHN provides thousands of targeted content pieces to pharmacy customers, covering topics such as diabetes management, exercise, healthy eating, overall wellness improvement, and health tips, with the aim of helping customers lead healthier lives. Additionally, PHN offers advertising services that enable advertisers to promote their products on the platform to enhance brand awareness and drive sales. Whether advertisers seek to target specific regions or reach a nationwide audience, PHN delivers solutions designed to boost visibility and potential sales.

Founded in 2006 and headquartered in California, USA, Mesmerize is a medical media company led by CEO Gregory Leibert. As a leader in patient education, Mesmerize is dedicated to collaborating with physician offices, dental clinics, AIDS service organizations, community groups, and independent pharmacies to deliver medical education to health-conscious consumers. Mesmerize boasts a network of over 60,000 healthcare professionals, segmented by specialty, treatment modalities, and prescribing habits to meet diverse client needs. The company provides comprehensive, high-quality services spanning from waiting rooms and examination rooms to pharmacies.

Gregory Leibert, CEO of Mesmerize, stated, “Following this acquisition, we will expand the service scope of our chain pharmacies and launch the Mesmerize Health Network in other healthcare settings. Meanwhile, we will leverage and further develop PHN’s products and technologies. This acquisition brings us decades of experience in healthcare services, which will accelerate our next phase of growth.”

“PHN has been a trusted chain pharmacy network platform and an excellent partner for healthcare advertisers since 2009,” said Lan Stone, President and Chief Experience Officer of Respario. “The collaboration between PHN and Mesmerize will deliver digital solutions across the entire point-of-care (POC) spectrum, providing a suite of high-quality, efficient services to support patients’ healthcare journeys.”

(Compiled by Hu Yifan)