Everyday Health Group Acquires BabyCenter from Johnson & Johnson to Strengthen Leadership in Pregnancy and Parenting Digital Health

On August 30, 2019, VCBeat (WeChat ID: vcbeat) learned from foreign media reports that medical education company Everyday Health Group (EHG) announced the acquisition of maternal and infant healthcare company BabyCenter. Specific financial details of the transaction have not been disclosed.

Following the completion of this acquisition, Everyday Health Group (EHG) will further develop its pregnancy and parenting applications, integrating BabyCenter with its proprietary platform, What to Expect. What to Expect is the top-ranked pregnancy and parenting app in the Apple App Store, and its pregnancy due date calculator recently received the 2019 Webby Award in the Lifestyle category.

BabyCenter, founded in 1997 and headquartered in San Francisco, USA, is a healthcare company specializing in pregnancy, infant care, and parenting. As a subsidiary of Johnson & Johnson, it operates the world’s largest digital parenting resource website, with over 100 million monthly users. BabyCenter’s products and services include parenting mobile applications, online communities for expectant and new parents, printed parenting publications, and public health initiatives. The company collaborates globally with non-profit organizations, non-governmental organizations, and governments to improve maternal health outcomes. Through its Mission: Motherhood® campaign, BabyCenter provides services to mothers in underserved areas, offering content in 23 local languages.

BabyCenter’s product, RemarkablyRight, provides mothers with services for every stage from pregnancy to parenting. BabyCenter also offers international versions in nine languages, attracting over 50 million parents each month. In the United States, seven out of ten expectant mothers receive expert guidance from the BabyCenter online community.

Everyday Health Group (EHG), founded in 2002 and headquartered in New York, USA, is a recognized leader in the field of medical education. As a subsidiary of J2 Global, the company serves over 57 million consumers and 780,000 U.S. licensed physicians and clinicians. By leveraging expertise in data analytics, EHG delivers highly personalized medical content. EHG’s vision is to improve clinical outcomes and patient health by empowering users to make informed decisions through highly accurate data analysis. Its flagship brands—including Everyday Health, What to Expect, MedPage Today, Health eCareers, PRIME Education, and Castle Connolly Top Doctors—are primarily dedicated to providing trustworthy content and services to healthcare professionals and consumers.

Heidi Cho, Executive Vice President and General Manager of Everyday Health Group (EHG), stated, “We will continue to fulfill BabyCenter’s mission of serving every expectant mother and father. EHG will leverage its comprehensive expertise to provide consumers with information that delivers an exceptional digital experience in the ever-evolving parenting landscape. This acquisition brings together two influential brands in the pregnancy and parenting sector, enabling us to provide superior services to pregnant women and families with young children. The acquisition will help us become a global leader in the pregnancy and parenting space and enhance our innovative service capabilities, thereby improving the health outcomes of parenting families.”

Linda Murray, Senior Vice President of BabyCenter, stated, “BabyCenter is delighted to join Everyday Health Group’s pregnancy and parenting division. Our vision has always been to create a world where pregnant women live healthy lives and children thrive. We believe that Everyday Health Group has the capacity to build a healthy future for generations to come.”

(Compiled by Hu Yifan)