Chongqing Xinou Hospital: Access to Tier-3 Expert Care with an Inverted-Triangle Service Model Bridging Doctor-Patient Relations

Data reveals that in 2019, the number of medical and health institutions across China approached one million, with private hospitals accounting for 63% of all hospitals, surpassing public hospitals. Nevertheless, even amidst such a vast scale, the difficulty of accessing medical care persists. As some observe, tertiary Grade A hospitals are overcrowded, while private hospitals remain largely deserted.

How Can Private Hospitals Break This Deadlock? Recently, Chongqing Xin’ou Hospital of Integrated Traditional Chinese and Western Medicine was interviewed by VCBeat. Chu Jun, the hospital’s president, provided insights into the institution’s current situation.

Chongqing Xin’ou Integrated Traditional Chinese and Western Medicine Hospital was established in 2017. It is a modern medical institution that serves as a technical guidance hospital within the medical consortium of Grade III Class A hospitals and emergency centers in Southwest China, featuring resource sharing with Grade III Class A hospitals and specialized precision minimally invasive diagnostic and therapeutic techniques. The hospital is located at No. 7 Yongshun Road, Xiyong Tianjie, Shapingba District, Chongqing, covering a total area of 8,000 square meters.

(Exterior view of Chongqing Xinou Hospital of Integrated Traditional Chinese and Western Medicine)

“From the moment a patient steps through the hospital doors, they first receive service, then treatment. The hallmark of Xin’ou Hospital is ‘service.’ We advocate an inverted-triangle service model, where patients’ needs always come first, followed by frontline medical staff, supporting healthcare personnel, and management,” introduced Chu Jun.

At Xinou Hospital, all medical staff are required to fully implement and practice the “inverted triangle” service philosophy. “If a patient files a complaint, our leadership team will handle it strictly, with zero tolerance,” said Chu Jun.

“He introduced that the leadership team of Xin’ou Hospital is composed entirely of retired physicians from Grade 3A hospitals, many of whom are veteran military doctors with decades of experience in the healthcare industry. ‘The defining characteristic of our group is that we focus on getting things done. We have a clear understanding of the public’s needs,’ said Chu Jun.”

“Most ordinary people want to spend less while seeing top-tier doctors. Is this achievable? In my view, yes. Our mission is to provide patients with affordable, precise, and effective treatment,” said Chu Jun. He believes that high-quality service is reflected not only in the dedication of our medical staff but also in cost efficiency and therapeutic services.

(Chu Jun, President of Chongqing Xin'ou Hospital of Integrated Traditional Chinese and Western Medicine)

“Xin’ou Hospital’s fee schedule strictly adheres to the pricing standards of primary-care hospitals, yet our clinical capabilities match those of Grade 3A hospitals,” Chu Jun told VCBeat, noting that this model aligns with the expectations of most patients.

Where Does the Diagnostic and Treatment Expertise of a Grade A Tertiary Hospital Come From? As a private hospital that has been in operation for only two years, Xin’ou Hospital has established its own unique advantages in a short period of time.

“We have established multiple studios for renowned physicians within our hospital. The teams are composed of professor-level experts and specialists holding doctoral degrees, who come from well-known Grade 3A hospitals in Chongqing,” introduced Chu Jun.

Currently, the difficulties in registering, long waiting times, short consultation durations, and prolonged overall medical visits at Grade A tertiary hospitals have become widespread phenomena, reflecting patients’ substantial demand for high-quality medical resources. Chu Jun believes that the establishment of renowned physician studios has, to some extent, broken down this barrier and provided patients with a significant boost of confidence in their treatment.

“Patients can consult with renowned specialists from top-tier (Grade 3A) hospitals without waiting in line, which not only provides them with high-quality medical care but also saves considerable time,” said Chu Jun. He introduced that the team of renowned experts at Xin’ou Hospital, in addition to offering scheduled consultations and performing consultative surgeries for inpatients, also conducts monthly public welfare lectures to freely disseminate knowledge on disease prevention and treatment.

Xin'ou Hospital’s Ten Renowned Physician Expert Studios cover specialties including gynecology, infertility, orthopedics, general surgery, hepatobiliary surgery, urology, internal medicine, and traditional Chinese medicine. Among these, its featured specialty—led by gynecology—has seen steadily rising acclaim in recent years, earning widespread recognition within the industry.

Featuring minimally invasive and non-invasive diagnostic and therapeutic techniques, Xinou Hospital is equipped with standard laminar-flow clean operating rooms. It boasts advanced minimally invasive diagnostic and treatment equipment, including imported Japanese CT and DR systems, original Philips 4D color Doppler ultrasound, Japanese PENTAX gastrointestinal endoscopes, German Storz ureteroscopes, hysteroscopes, laparoscopes, and thoracoscopes, as well as the American Stryker arthroscopic surgical system. The hospital also features advanced domestic and international diagnostic equipment, such as fully automated chemiluminescence immunoassay analyzers and fully automated biochemical analyzers.

“We employ minimally invasive, scarless techniques to treat gynecological diseases. For instance, we use various approaches such as single-port laparoscopic myomectomy, combined hysteroscopic and laparoscopic myomectomy, and transvaginal myomectomy to manage uterine fibroids and other gynecological conditions. These methods not only offer the benefits of minimal pain, rapid recovery, and scarless cosmetic outcomes, but also meet the needs of patients who wish to preserve their uterus,” introduced Chu Jun.

With first-class technological advantages and a team of renowned experts, the Department of Gynecology has become a core competitive specialty at Xin’ou Hospital.

“In addition, the Department of Infertility and the Department of Traditional Chinese Medicine are two flagship specialties at Xin’ou Hospital. ‘We have successfully treated patients who had been struggling with infertility for five or even ten years. Word-of-mouth referrals have drawn many patients to us,’ said Chu Jun.”

Chu Jun revealed that Xinou Hospital currently handles 200 outpatient visits per day, a figure that continues to rise. In the next phase, the hospital will undergo upgrades to enhance its service tier, expand the capabilities of its gynecology department, and comprehensively establish an integrated obstetrics and gynecology center.

In recent days, patients have been presenting silk banners to the hospital in gratitude for their recovery. Chu Jun told VCBeat that he believes New Ou Hospital will ultimately stand out and gain recognition from an increasing number of patients by consistently upholding “exquisite expertise and high-quality service.”