Qingsong Group Unveils New Global Products at 5th Anniversary Event, Appoints Zhang Ke as CEO, and Surpasses 30 Million Users on Qingsong Insurance

On September 19, Qingsongchou held the global launch event for its new products in Beijing, themed “Born Only for Users,” to celebrate its fifth anniversary. Yang Yin, Founder and Chairman of Qingsong Group; Zhang Ke, CEO of Qingsong Group; Zhong Cheng, Co-CEO of Qingsong Group; Li Sanbao, Deputy General Manager of Huatai Property Insurance Co., Ltd.; foundation representatives; and hundreds of media journalists gathered to review the group’s development over the past five years and witness its achievements in the broader health sector, driven by the philosophy of being “Born Only for Users.” At the event, Yang Yin announced the formal appointment of Zhang Ke, a Fellow of the Society of Actuaries (North America) and a prominent figure in the insurance industry, as CEO of Qingsong Group. Qingsong Group unveiled its new global offerings: the “Yaoshen No. 1” insurance product and the “Yao Qingsong” health services product. The company also officially declared September 19 (“919”), a date of special significance to Qingsong Group, as an annual National Health Carnival Day, offering steep discounts across its entire product lineup to give back to its 600 million users.

At the event, Qingsong Group also received “birthday gifts” from all sectors of society. Young actor Zhang Mingen made a surprise appearance to endorse the “Love-Filled Home” public welfare initiative, a charitable haven providing one-stop lifestyle services for families affected by serious illnesses. Qingsong Group established strategic partnerships with Focus Media and Xinchao Media to jointly help Qingsong Group create diversified business scenarios and conduct more refined exploration in lower-tier markets. Witnessed by representatives from various sectors, Qingsong Group embarked on a new journey of exploring and leading in health protection.

From Humble Beginnings to Flourishing Success. In his opening remarks, Yang Yin stated that, driven by the philosophy of “Born Solely for Users” over the past five years, Qingsong Group has delivered a satisfactory report card to society and the public. The health ecosystem of Qingsongchou, continuously refined over the past five years, has also gained recognition from all sectors of society.

Since its establishment on September 19, 2014, Qingsong Group has embedded the DNA of “existing solely for users” into its development trajectory, initiating its strategic layout in the blue ocean of health protection. Starting with the urgent need for post-incident assistance, Qingsong Group pioneered the critical illness relief model by integrating acquaintances’ social networks into the crowdfunding sector. This approach provided timely fundraising support for treatment costs to families affected by severe diseases, helping numerous households resolve the overwhelming financial burden of medical expenses, and rapidly gaining widespread societal recognition.

Subsequently, Qingsongchou recognized that while critical illness assistance can rescue patients in times of crisis, it only provides temporary relief. In contrast, robust pre-emptive protection enables users to face illnesses with greater composure. Therefore, the company sequentially launched three major pre-emptive prevention segments: Qingsong Mutual Aid, Qingsong Insurance, and Qingsong Health. Qingsong Mutual Aid adopts a mutual-support model of “one person falls ill, costs are shared by all,” meeting users’ essential needs for preventive protection and aiding others. It was the first platform in the industry to surpass 60 million members and remains one of the platforms with the highest user satisfaction. Qingsong Insurance is an internet insurance sales platform developed in collaboration with renowned domestic insurance companies, offering users more professional, comprehensive, and cost-effective solutions. With over 30 million insured users, it launched the industry’s first full-industry-chain blockchain insurance product, leading industry transformation. Qingsong Health prioritizes proactive health management, providing users with convenient health services such as online consultations and green-channel medical access.

When ex-ante coverage fails to meet users’ needs for critical illness, Qingsong Group leverages its post-event relief initiative, Qingsong Charity, to connect with over 140 public welfare organizations—including the Chinese Red Cross Foundation—to provide timely social assistance to those in need. As one of the first online fundraising platforms for charitable organizations designated by the Ministry of Civil Affairs, Qingsong Charity has helped social welfare organizations raise nearly RMB 230 million in donations.

At the press conference for the “919 Qingsongchou 5th Anniversary Celebration,” Qingsong Group also launched a new health service product, “Yao Qingsong.” For chronic disease medication needs, users can quickly and conveniently access authentic pharmaceutical products from around the world through online searches. For acute illness-related medication needs, Yao Qingsong provides services such as remote consultations with overseas experts, precise treatment plans, and direct mailing of overseas medications, offering users a one-stop online medication purchasing experience.

Yang Yin stated that although five years have passed, Qingsongchou has never forgotten its people-centric approach rooted in the “benevolence” gene. Today, at this new starting point after five years of development, Qingsong Group will continue to refine its user health protection layout, striving to build a stronger and more comprehensive health barrier for users, thereby promoting the development of the entire big health industry.

On the day of the “919 Health Festival,” Qingsong Group also announced two major highlights: first, the launch of “Medicine God No. 1,” an insurance product specifically designed to cover medication costs for cancer patients; second, the appointment of Zhang Ke, a prominent figure in the internet insurance industry, as the Group’s CEO.

According to statistics, China’s cancer incidence and mortality rates have been rising year by year, ranking first globally. Once diagnosed with cancer, patients often find that basic medical insurance provides insufficient coverage, leaving them burdened by prohibitive medical costs. Cases of poverty caused by illness are commonplace. To ensure that users can afford medical consultations and medications, and have reliable access to necessary drugs, Qingsongbao, in partnership with Huatai Insurance, has launched a new insurance product called “Medicine God No. 1,” designed to supplement existing coverage. The “Medicine God No. 1” insurance product focuses specifically on specialized anticancer drugs, particularly targeted therapies. The “Medicine God No. 1” series offers users global medication sourcing, direct payment for specialized drugs, and door-to-door drug delivery services, along with cancer genetic testing and consultations with domestic and international experts. This initiative not only bridges insurance providers and pharmaceutical companies to establish a comprehensive medication access network for cancer patients—addressing the challenges of affordability and availability of anticancer drugs—but also contributes to the development of a multi-tiered medical security system in China.

Whether it is the current “Medicine God No. 1,” or the earlier launched “Young Guard,” “Jiayou Ankang” medical insurance, and the “Comprehensive Liver Care Journey Protection Plan,” Qingsongchou’s Qingsongbao has always relied on its proactive innovation capabilities to continuously introduce new offerings based on users’ actual circumstances. This approach not only meets user needs but also attracts the attention of industry experts. In April this year, when the “Young Guard” product was launched, insurance veteran Zhong Cheng announced his joining of Qingsong Group. During the launch of “Medicine God No. 1” at the 919 Health Festival, “Insurance Pioneer” Zhang Ke also officially joined Qingsong Group. Zhang Ke, a renowned insurance professional and Fellow of the Society of Actuaries (North America), previously held positions such as financial and insurance business management consultant, Chief Actuary, Director of Strategic Planning, and General Manager at leading domestic insurance companies. With extensive experience in the internet insurance sector, he has led the design and innovation of a series of critical illness insurance products.

Zhang Ke once stated, “Customer interests should be placed first.” His decision to join Qingsong Group aligns closely with the company’s core value of “existing solely for users.” With this fresh talent onboard, Qingsong Group is poised to more accurately grasp user needs, unleash greater potential for high-quality innovation, and safeguard user health.

Constrained by limited resources, many hospitals are unable to meet the daily living needs of patients with serious illnesses, such as cooking and laundry. Meanwhile, families of these patients often face significant financial pressure during medical treatment, making outside expenses a considerable burden. Recognizing this need, Qingsongchou adopted a “helping people help themselves” approach and established the “House Full of Love” designated project near hospitals. Equipped with living facilities such as cooking utensils, washing machines, and capsule apartments, this new public-welfare home provides one-stop life services free of charge to patients’ families.

Qingsong Group, together with celebrities such as Zeng Shunxi, Zhang Ming’en, Wang Hedi, and Hou Minghao, has launched the upgraded “House Full of Love” public welfare initiative. The project aims to provide humanistic care and more comprehensive convenience services for patients with serious illnesses and their families, helping them better address challenges and overcome difficulties. Young actor Zhang Ming’en also attended the launch ceremony to show his support for the cause.

Meanwhile, Qingsong Group has signed strategic cooperation agreements worth hundreds of millions with Focus Media and Xinchao Media, two leading domestic media platforms. By delivering high-quality media products and services, these partnerships aim to subtly enhance users’ understanding of Qingsong Group’s business, foster closer user engagement, infuse warmth into brand communication, and lay a solid foundation for Qingsong Group’s further expansion in the offline market.

Star-studded participation, celebrity endorsements, media support, and the global debut of new products... The 5th Anniversary Celebration of Qingsongchou on September 19 delivered one surprise after another, leaving a deep impression on every attending guest. True to its user-centric philosophy, Qingsong Group once again demonstrated its strength by proving that it consistently prioritizes users’ needs, stays at the forefront of the times, keeps pace with evolving trends, and never ceases to move forward. Qingsong Group stated that it aims to continuously improve health services from the user’s perspective, gradually build its own extensive health network, contribute to nationwide public health, and drive the in-depth development of the health protection industry.