Miao Health Accelerates Offline Expansion by Integrating Real Estate and Hospital Networks with Innovative Payment Models

VCBeat (WeChat ID: vcbeat) recently learned that the Canada Health Management Center (China), under Beijing More Health Technology Group Co., Ltd. (hereinafter referred to as “More Health”), has successively entered into partnerships with Shiyan Taihe Hospital and Ningbo Hangzhou Bay New Area Greenland Health Industry Development Co., Ltd.

This signifies that Miao Health has successfully integrated the value chains across the real estate and hospital sectors, further advancing the development and application of its AIoT ecosystem in the field of health management. This achievement holds substantial significance for establishing an online-offline innovative service model that integrates medical care, elderly care, and health management—encompassing health management, rehabilitation medicine, chronic disease prevention, and elder care—all driven by health data.

China currently has nearly 300 million diagnosed patients with chronic diseases, who face varying degrees of functional decline and limitations across multiple body systems, creating an urgent need for effective health management services. In response, the state has continuously strengthened its support for the health management industry. The Outline of the “Healthy China 2030” Plan explicitly states: “Advance the construction of a Healthy China,” while the report to the 19th National Congress of the Communist Party of China further emphasized: “Implement the Healthy China strategy, improve national health policies, and provide comprehensive, lifecycle health services to the public.” Driven by both market demand and policy support, the health management industry is gaining significant momentum.

However, given the current situation, traditional health management models in China are monolithic, lacking mature, systematic, and data-driven post-examination services as well as intervention tracking and management. Consequently, service supply fails to meet the people’s increasingly upgraded demands for health management. In response, a Canadian professional team has proposed its own solution by integrating “AIoT technology + the Canada Health Management Center (China)” model.

In 1996, the Canadian government established the Seven Oaks Health Centre to address the surge in chronic diseases driven by an increasingly aging population.

The center offers healthy living programs focused on exercise and balanced nutrition to reduce the incidence of chronic diseases, provides management of healthy lifestyles, chronic disease rehabilitation, work-related injury prevention, and implementation of rehabilitation plans, while also delivering various health education courses, community health promotion activities, and medical programs for seniors, adults, and children.

After more than 20 years of development, Seven Oaks Health Management Center has become a nationally certified medical and healthcare institution in Canada, accredited by multiple authoritative international health organizations. It has been upgraded to the Canada Wellness Institute (CWI) and is being promoted worldwide under the auspices of the Canadian government.

Since its debut in China in 2014, the CWI model has garnered extensive attention and recognition from both academic and industry circles. In 2018, Miao Health jointly established the Canada Health Management Center (China) [hereinafter referred to as “CWI (China)”] with CWI, aiming to introduce CWI’s mature service model into the domestic market. By leveraging Miao Health’s big data and artificial intelligence capabilities, the partnership seeks to create a novel AIoT-based health management model tailored to the physical constitutions and health needs of the Chinese population.

After more than a year of research and development, the CWI (China) Yishengyuan store officially opened in Beijing in early September this year. It is the first offline health management store in China to perfectly integrate CWI’s core philosophy and service mission with Miao Health’s advanced internet capabilities in IoT, big data, and artificial intelligence.

Users can receive health prescriptions and professional guidance from health managers certified by the National Health Commission of China at offline health management centers, completing on-site courses and chronic disease intervention programs. Meanwhile, leveraging Miaojiankang’s Internet of Things (IoT) and smart hardware, the health management center will conduct continuous, all-scenario data tracking and analysis for members and users. Health managers and nutritionists can monitor members’ health behaviors in real time and provide timely health guidance and recommendations as needed, achieving an “online-offline integration.”

On September 26, the CWI (China) Taihe Hospital Center, jointly established by CWI (China) and Shiyan Taihe Hospital, officially opened in Wudang Mountain. The center comprehensively introduces CWI’s advanced management concepts and models. Leveraging the high-quality medical resources of Taihe Hospital’s main campus and its Wudang Mountain branch, and integrating CWI (China)’s mature theoretical frameworks and extensive practical experience, the center offers a suite of premium services. These include sub-health management, health screenings, chronic disease prevention, Traditional Chinese Medicine and Daoist medicine, rehabilitation and convalescence, and children’s physical fitness programs. Together, these initiatives provide professional, cutting-edge health management services to both healthy individuals and patients with chronic conditions.

At this stage, given the current reality of a continuously surging patient population in China and the prevailing health policy landscape, the future developmental mission of Chinese hospitals must inevitably shift from prioritizing disease management to placing equal emphasis on both health management and disease management. The primary and most urgent task is to establish an in-hospital health management system and enhance health management capabilities.

The effectiveness of regional population health management is closely linked to the burden of disease management; therefore, as a key player in the region, Taihe Hospital assumes the mission of promoting regional population health management.

Following its collaboration with CWI (China), Taihe Hospital has established a Health Management Center. Leveraging professional health management services, the center effectively meets the personalized health management needs of both in-hospital patients and individuals in the surrounding catchment area. It delivers lifestyle medicine-based health management services that are comprehensive across the entire life cycle, holistic in scope, and characterized by high quality, efficiency, and patient satisfaction.

Taihe Hospital leverages the synergistic effect of its service brands, including CWI (China) and renowned local experts, to establish itself as a demonstration hospital for health promotion that integrates regional disease management, health management, and chronic disease prevention services.

The successful collaboration between Taihe Hospital and CWI (China) serves as a model that facilitates the gradual integration of expert resources, commercial health insurance resources, medical-nursing industry resources, and broader big-health industry resources from both domestic and international markets. This integration promotes the translation of scientific research into practical applications, drives industrial innovation in the field of health management through technological advancements, stimulates regional healthcare development, and holds significant importance for the effective implementation of health promotion initiatives.

During the same period, CWI (China) and Ningbo Hangzhou Bay New Area Greenland Health Industry Development Co., Ltd. officially signed a strategic cooperation agreement on the plan to “build the CWI (China) health management model for the Bay Area.”

Both parties plan to build a 15,000-square-meter intelligent health management center, the largest of its kind in China, in Hangzhou Bay—[Ningbo Hangzhou Bay New Area Medical and Elderly Care Town]. By leveraging CWI (China)’s extensive offline health management experience combined with big data and AI-driven customized online health management services, the project will connect communities and surrounding towns to provide comprehensive, high-quality, efficient, and highly satisfactory health management services covering the entire life cycle for the regional population.

The Greenland Hangzhou Bay Project is located in the northern part of Ningbo, on the south bank of the Hangzhou Bay Cross-Sea Bridge, at the geometric center of major cities including Shanghai, Hangzhou, Ningbo, and Suzhou. Establishing a health and wellness industrial chain here, integrating functions such as medical care, rehabilitation, elderly care, tourism, education, and conferences, would hold significant regional demonstrative value.

Therefore, Greenland needs to integrate relevant resources, and CWI (China)’s service product philosophy aligns perfectly with the Hangzhou Bay project planning.

The introduction of CWI (China) health resources will not only enhance the brand, quality, and ancillary service value of Greenland Group’s projects, but also facilitate Greenland’s strategic transformation toward the health and wellness sector. This initiative will both support its core real estate business and explore new growth drivers, while leveraging an online-to-offline (O2O) health management model to help build an internet-enabled smart ecological city focused on health, wellness, and livability.

Leveraging CWI (China)’s comprehensive online and offline capabilities, local governments can also gain timely and accurate insights into the health status of regional populations. The periodic evaluation reports on effectiveness can be promoted as white papers on local health management development, thereby providing a solid foundation for the formulation of regional health policies.

As lifestyle patterns shift and demand for consumption upgrades intensifies among the Chinese population, the cross-sector integration and development of health management with various industries has become an unstoppable trend.

The strategic partnership among CWI (China), Taihe Hospital, and Greenland Group represents a significant milestone in this cross-sector integration, facilitating the accelerated nationwide expansion of CWI (China) and fostering diversified development across the entire health management industry.

Following the completion of collaborations with Jinmao, Taihe Hospital, and Greenland, CWI (China) is poised to embark on comprehensive cooperation with the insurance industry. This initiative aims to facilitate a holistic transformation of the insurance sector from mere claims reimbursement to proactive pre-illness prevention. By leveraging the health management services provided by CWI (China), it becomes possible to realize a “closed-loop business model” characterized by “payment-side drive, service-side risk and quality control, and user-side health benefits that sustain ongoing payment behavior.”

In the future, whether by helping hospitals accumulate experience in implementing health insurance cost containment and providing effective data support for national cost-control efforts, or by assisting real estate developers in building regional experimental health management industry bases and laying a solid foundation for government health policy formulation, Miao Health and its subsidiary CWI (China) will, under the overarching premise of responding to national policies and serving the public, extend their service capabilities in health management and chronic disease rehabilitation across China, thereby meeting the application needs of more offline scenarios.