Female Tyrant Arrives Secures Tens of Millions in Pre-A Funding Led by Yihe Capital and Ruixin Shunying Investment Fund

Hao Ge, founder of “The Devil Wears Scrubs”

The “Night of New Medical Aesthetics: The Arrival of the ‘Devil Wears Prada’ Season 3 Launch & China’s Beauty · Medical Aesthetics Creation Festival Kickoff Cocktail Party” was successfully held at the Bohao Ruijing Hotel in Beijing on October 13, 2019. This event marked the first introduction of the “Creation Festival” concept into the medical aesthetics industry, earning acclaim and sparking widespread online engagement from attendees and fans alike.

Hao Ge, founder of “The Devil Wears Prada” (Nü Mo Tou Jia Dao); Shao Weizhi, founder of Yan Zhi Mi Ma (Beauty Code); Peng Liying, General Manager of Lecheng Culture; and their partners attended the cocktail reception to jointly announce the launch of this new species in the medical aesthetics industry.

Guests attending the reception included Wu Shengshan, Executive Director of the Business Development Department of the Chinese Association of Plastics and Aesthetics; John Canady, former President of the American Society of Plastic Surgeons and President of Medical Affairs at Mentor LLC, a Johnson & Johnson company; Hu Ningfeng, Vice President of JD.com and Head of Strategic Investment; Wang Bei, Vice President of SoYoung App; Mu An, Director and CEO of United LiGe Group; Xie Wei, Marketing Director at Yonghe Medical; Liu Zhong, CEO of Ruixin Shunying Investment Fund; and Sun Junxin, Global Director Partner at McKinsey & Company.

At the cocktail reception, VCBeat (WeChat ID: vcbeat) learned that Dr. Ye Peng, founding partner of Yihe Capital and former director and vice president of Alibaba Group as well as former COO of Baidu, announced that “The Devil Wears Prada” had secured tens of millions of RMB in Pre-A series financing. This round was led by Yihe Capital and Ruixin Shunying Investment Fund, with participation from several other funds.

It is reported that this round of financing will solidify “The Devil Wears Beauty”’s position as a leading enterprise in the medical aesthetics and fashion platform sector, accelerating its expansion and development from a single vertical medical aesthetics fashion platform into a comprehensive matrix covering the entire medical aesthetics industry chain.

According to available data, since its establishment in 2017, “Nü Mo Tou Jia Dao” has remained deeply committed to the medical aesthetics industry. By delivering high-quality content, it has attracted top-tier medical aesthetics experts and helped beauty seekers connect with qualified physicians, thereby establishing itself as a credible medical aesthetics platform. To date, it has accumulated nearly 5 million followers across all online platforms, including close to 2 million followers on its official Weibo account. Nearly 1,000 institutions and 1,000 leading expert physicians have participated as guests, with cumulative views across all online platforms exceeding 600 million.

In 2019, to enhance the overall production quality of the “The Devil Wears Beauty” IP, the team meticulously analyzed audience demands and repeatedly refined the content across multiple dimensions, including professionalism, entertainment value, and social relevance. As a result, Season 3 of “The Devil Wears Beauty” successfully transformed into a major variety show focused on medical aesthetics, scheduled to premiere on iQIYI at 11:00 AM on October 18.

The season comprises 12 episodes, each featuring one celebrity guest, four authoritative physicians, one socially relevant topic derived from medical aesthetics, and two to three aesthetic seekers with specific beauty goals and exclusive personal stories. The core communication strategy of “breaking boundaries” and “cross-disciplinary integration” enhances the show’s entertainment value, stimulates broader social discussion, and better aligns with audience preferences.

From Season 1 to Season 3, “The Devil Wears Beauty” has become a leader in the fashion medical aesthetics media industry, shouldering the mission of connecting consumers with reputable doctors and institutions. Therefore, internally invested and incubated by “The Devil Wears Beauty,”The First Medical Aesthetics MCN Agency—Lecheng Culture Emerges as the Times Demand. Lecheng Culture was officially established in July 2019. Since its inception, the company has successfully signed over a thousand internet celebrities across major platforms, including Weibo, Taobao, Douyin, Kuaishou, and Xiaohongshu.

In the new economy, medical aesthetics represents a vast market worth hundreds of billions of yuan. As 5G ushers in an era of explosive growth, “The Devil Wears Beauty” has seized the opportunity presented by live streaming, pioneering an S-tier initiative that is set to disrupt the medical aesthetics industry: the “Beauty of China – 100 Influencers Explore 100 Institutions” campaign.

From a pool of hundreds of key opinion leaders (KOLs) in the industry, we will match the most suitable influencers with medical institutions to conduct on-site live streaming of their experience with specific treatments. These influencers will also post exclusive reviews on major popular platforms. Meanwhile, the official account of “The Devil Wears Scrubs” will conduct matrix live streaming from a third-party perspective on platforms such as Ali Health and Yizhibo. The program’s omni-media platforms, both online and offline, will simultaneously distribute content to reach a broader audience.

“Beauty Code” is a one-stop solution incubated and developed internally by *The Devil Wears Prada*, integrating “carefully selected medical-grade aesthetic products” with “content-based consultation.”“Beauty Code” provides safe and reliable aesthetic solutions, along with high-quality, high-standard medical aesthetic treatments, for individuals with sensitive skin, acne-prone skin, hormone-dependent facial dermatitis, and other problematic skin types, through rigorous evaluation of leading global medical aesthetic brands.

“Beauty Code” delivers a seamless, medical-grade skincare experience through highly efficient, personalized content guidance. Its selected aesthetic medicine products undergo rigorous clinical testing and exceed industry standards, fostering a strong sense of security and brand loyalty among users. The “Beauty Code” team is committed to bringing high-quality “new domestic” aesthetic products to more consumers, enabling a broader audience to appreciate the allure of these products and the positive impact of aesthetic treatments on physical appearance. The outstanding performance of “Beauty Code”’s No. 001 Magic Box at this cocktail reception was truly impressive.

Regarding this round of financing, Ms. Hao Ge, founder of “Nü Mo Tou Jia Dao,” stated, “‘Nü Mo Tou Jia Dao’ will continue to leverage high-quality, well-reputed new entities in the medical aesthetics sector to achieve high-quality growth in medical aesthetics content, steadily advancing toward its vision of becoming ‘the most influential fashion-focused medical aesthetics media outlet globally.’”

A large number of excellent doctors, reputable institutions, and high-quality products have moved from obscurity into the public spotlight through the medical aesthetics matrix of “The Devil Wears Prada in Aesthetics,” experiencing explosive growth in attention. “The Devil Wears Prada in Aesthetics” has become a fertile ground for the emergence of hit IPs in the medical aesthetics industry.