Shuidi Insurance Mall Enhances 'Trust + Service' Through User Engagement in Chongqing: Upgrading Health Insurance Selection Platform

VCBeat (WeChat ID: vcbeat) has learned that today, the Waterdrop Insurance Mall “Baoyouhui” Chongqing User Meetup concluded successfully. Waterdrop Insurance Mall engaged in face-to-face exchanges with more than 200 platform users on site, listening to their needs and answering their questions.

Reporters learned that “Baoyouhui” is a nationwide series of events hosted by Shuidi Insurance Mall since 2019. It has previously visited multiple cities, including Beijing, Shanghai, and Shenzhen, truly bridging the gap from the internet to users’ everyday lives.

At the meeting, Yang Guang, Partner at Shuidi Inc. and General Manager of Shuidi Insurance Mall, introduced that as the internet insurance industry becomes increasingly mature,Internet Insurance Enters the Second Half: “Building Trust” and “Enhancing Services” Become Particularly Crucial. Creating high-quality products that truly meet user needs is also the original intention behind Shuidi Insurance Mall’s expansion into offline channels.

In June this year, Shuidi Insurance Mall completed its brand upgrade, transitioning fromThe original "Shuidi Bao" was renamed to "Shuidi Insurance Mall"Reporters learned that Shuidi Insurance Mall has pioneered a new model for online insurance marketplaces, becoming China’s first comprehensive platform to aggregate products from dozens of insurance companies and offer them to consumers through a unified interface.

Yang Guang, General Manager of Shuidi Insurance Mall

“The marketplace model signifies greater openness, offering users a more comprehensive selection of insurance products and services,” Yang Guang introduced to the attendees. “Shuidi has tailored insurance products covering all age groups for family members across different life stages, such as”“Pediatric Outpatient Insurance” for children, and China’s first “Million-Coverage Medical Insurance for the Elderly” for senior citizens, among others"Not only does the product range meet the needs of the entire family, but the efficient and convenient 'Policy Management' feature also makes it particularly easy to store and trace insurance policies for family members."

As of August 2019, Shuidi Insurance Mall has partnered withPartnered with over 60 leading domestic insurance companies to launch more than 80 high-quality, cost-effective insurance products.

At this meeting, Zhang Jun, Deputy General Manager of the Accident and Health Insurance Department at Taiping General Insurance Co., Ltd., a close partner of Shuidi Insurance Mall, was also present. Taiping General Insurance was among the first insurers to join Shuidi Insurance Mall and had previously collaborated with the platform to launch an overseas version of its million-yuan medical insurance product, which was well received by users.

Mr. Zhang stated that the decision to forge a deep partnership with Waterdrop Insurance Mall was driven by the proximity of internet channels to users, which enables more timely capture and response to user needs. Furthermore, Waterdrop Insurance Mall’s consistent adherence to its “customer-first” service philosophy has fostered greater confidence and trust among its partners. Looking ahead, Taiping and Waterdrop will continue to deepen their collaboration across various service stages—including policy top-ups, policy administration, and even surrenders—to provide users with insurance products and services offering superior cost-effectiveness.

Zhang Jun, Deputy General Manager of the Accident and Health Insurance Department at Taiping General Insurance Co., Ltd.

Reporters learned from on-site staff that the offline user meet-and-greet event hosted by Shuidi Insurance Mall was not intended for the purpose of selling insurance products, butAiming to establish a positive channel for communication with users., to gain a clear understanding of user needs and identify areas where we need to make improvements.

Meanwhile, to address the various issues users may encounter before, during, and after purchasing insurance, Shuidi Insurance Mall has established the “Shuidi Insurance Research Institute” to provide users with the most professional and authoritative insurance knowledge and to interpret the latest and most comprehensive insurance policies.

Zhang Ming, Chief Insurance Planner at Shuidi Insurance Research Institute, also shared extensive insurance insights with attendees on-site. A nationally certified financial planner with 13 years of experience in the insurance industry, Zhang has provided insurance advisory services to tens of thousands of families. He noted that many contemporary families follow a “4-2-1” structure—comprising four elderly parents, a couple, and one child. Such family structures are highly vulnerable, underscoring the need for tailored insurance coverage to eliminate the prevalent situation of families being uninsured.

For“Easy to Insure, Difficult to Claim”: An Industry Pain Point, Liang Yuqin, Head of the Service Module at Shuidi Insurance Mall, shared insights with on-site users on how to avoid pitfalls in the claims process.

Liang Yuqin explained that issues such as complex and incomprehensible claims clauses, an overwhelming amount of professional content that is difficult to navigate, an excessive burden of documentation for submission, and excessively long claims processing times have long plagued users. Therefore, in February this year, Shuidi Insurance Mall fully implementedOnline Claims Service, reducing claims costs for Shuidi users, enabling a "three-step easy claims process," and maximizing the protection of user rights and interests.

Following the event, Shuidi Insurance Mall held a dedicated Q&A session, during which attendees actively raised key questions they had encountered while purchasing insurance. The consulting team, composed of members from the Insurance Research Institute, provided professional and detailed explanations. Reporters noted that “attentive,” “professional,” “reliable,” and “thoughtful” were the impressions that resonated most deeply with attendees regarding Shuidi Insurance Mall.

It is understood that Shuidi Insurance Mall was launched by Shuidi Inc. in May 2017.Internet Health Insurance Curated Selection Platform, is a national insurance brokerage firm approved by the China Banking and Insurance Regulatory Commission (CBIRC) under the State Council. It holds an insurance brokerage license and possesses qualifications for online sales. Renowned performing artist Mr. Ni Dahong serves as the company’s “Shuidi Select Officer.”

As of now,The platform safeguards nearly 20 million users, 90% of users completed their first online insurance purchase through the Shuidi Insurance Mall, with a repurchase intention rate as high as 73%. “Choose Shuidi for Greater Security,” Shuidi Insurance Mall has become the top choice for most users when purchasing insurance.