Olympus Showcases Advanced Endoscopy and Microscopy Solutions at CIIE 2019, Marking the Era of 4K Ultra-High Definition

As a century-old global optical enterprise, Olympus attracted significant attention at the inaugural China International Import Expo (CIIE) last year. This year, Olympus once again made a high-profile appearance at the second CIIE, showcasing its advanced products and solutions in the medical and scientific fields.

For a century, Olympus has continuously innovated and developed in the medical field, leveraging advanced medical equipment and comprehensive solutions to help achieve health, peace of mind, and happy lives for people around the world.

At this exhibition, Olympus showcased its advanced EVIS LUCERA ELITE 290 electronic endoscopy system, VISERA 4K UHD ultra-high-definition imaging system, and bipolar high-frequency ultrasonic dual-output surgical system. In the scientific research sector, in addition to the BX53 LED microscope and DP27 microscope camera, Olympus specially presented the TERRA portable XRD system and the OLS5000 3D measuring laser microscope, offering attendees the opportunity to experience the latest scientific research equipment.

Crowds Surge at the Olympus Booth

Upon arriving at the Olympus booth, visitors are first greeted by its medical technology products. In the medical sector exhibition area, attendees can intuitively experience the advanced performance of modern medical equipment. Such asOlympus EVIS LUCERA ELITE Electronic Endoscope (290 System), this high-definition electronic endoscopy system combines excellent visibility with portable operability, enabling comprehensive application in the diagnosis and treatment of diseases of the upper and lower gastrointestinal tract and the respiratory system.

Notably, Olympus also made a stunning debut with its bipolar high-frequency ultrasonic dual-output surgical system at the exhibition. This system enables real-time联动 (synchronized operation) with the Olympus insufflator during surgery, instantly evacuating smoke generated by energy devices in laparoscopic procedures to maintain a consistently clear and fog-free visual field.

EVIS LUCERA ELITE Electronic Endoscopy System (left) and High-End VISERA 4K UHD System (right)

The highlight of the medical exhibition area is Olympus’s newly developed VISERA 4K UHD ultra-high-definition imaging system. Since its introduction to China, this system has led the country’s healthcare industry intoThe New Era of 4K Ultra-High Definition。

VISERA 4K UHD Ultra-High-Definition Imaging System boasts exceptional color reproduction capabilities and an expanded surgical field of view. Numerous attending experts and corporate representatives demonstrated significant interest in the product, eagerly stepping forward to closely examine and experience it while attentively listening to staff explanations. After gaining insight into its advanced performance, they all highly affirmed the superiority of the VISERA 4K UHD system.

Numerous attending experts and corporate representatives carefully toured and experienced Olympus’s advanced medical endoscopy systems.

Today, Olympus medical products are widely used in China's healthcare sector, helping physicians save tens of thousands of precious lives each year and contributing to the noble goal of promoting healthy living for humanity.

The development and progress of life sciences today are inseparable from the rapid advancement of microscopy. At this exhibition, Olympus presents the high-end BX53 microscope from its BX series.

The ergonomic design of this microscope provides significant comfort to the operator, while its intuitive control interface enables faster visualization of imaging results. Additionally, the compatible DP27 microscope camera allows researchers to capture high-resolution, high-fidelity digital images.

Olympus BX53 Microscope and DP27 Microscope Camera

Olympus’ latest industrial products are equally impressive. AsThe Ultimate Tool in Drug Testing, the TERRA portable XRD system plays a robust role. It can detect the presence and content of active and inactive ingredients, foreign substances, or substitute components in pharmaceuticals, rapidly identify drugs, and ensure medication safety for patients.

Olympus TERRA Portable XRD System (left) and OLS5000 3D Measuring Laser Microscope (right)

Among the industrial products on display is also the Olympus OLS5000 3D Measurement Laser Microscope. This microscope can accurately measure sub-micron topography and surface roughness, while also demonstrating excellent performance in data acquisition speed and other aspects.

At the exhibition booth, attendees can not only learn about Olympus’s various epoch-making products but also gain insights into its forward-looking technological research philosophy.

SelfIn 1972, Peking Union Medical College Hospital began using Olympus endoscopy products., marking Olympus’s entry into the Chinese market. Since then, Olympus has remained actively engaged in international trade, liberalization, and exchange, consistently driving technological innovation with products and solutions that meet global standards.

Participating in this Import Expo further demonstrates to the world the strong momentum Olympus has provided for the development of the medical and scientific sectors in China’s modernization process, as well as its significant contributions in areas such as technological R&D and product innovation.

Olympus’s high-end products and solutions showcased at the exhibition play a pivotal role in applications across healthcare, life sciences, and other fields, underscoring the company’s mission to “contribute to making people’s lives healthier, safer, and more fulfilling.”

Below is Olympus’s interpretation of its corporate products, technologies, and strategic direction at the event:

Olympus:First, the robust vitality and influence of the Chinese market have become a primary driving force for global economic development. Over the past 70 years since the founding of the People’s Republic of China, its comprehensive national strength has increased significantly, with its total economic output rising to the second largest in the world. Its international influence has continued to expand, making it the top contributor to global economic growth. Consequently, an increasing number of international enterprises are actively entering the Chinese market and participating in the Belt and Road Initiative.

Secondly, the China International Import Expo (CIIE) also serves as a platform to showcase China’s innovative capabilities. Olympus hopes to actively integrate into Chinese society and contribute to the development of China’s economy by participating in this event.

The holding of the China International Import Expo (CIIE) has significantly strengthened economic and trade exchanges and cooperation among enterprises and governments worldwide. Olympus aims to actively showcase its innovative products and corporate philosophy through participation in CIIE events, thereby enhancing global understanding of the Olympus brand.

"Last year's participation not only allowed Olympus to recognize the substantial demand in China for medical devices and other products amid industrial structure upgrading, but also revealed the market's urgent need for innovation. Platforms such as the China International Import Expo (CIIE) have provided Olympus with opportunities to drive business growth. Therefore, we will continue to actively participate in this year's CIIE, aiming to achieve even greater results."

Olympus:During this year’s China International Import Expo (CIIE), Olympus showcased its cutting-edge products in the medical and scientific fields, highlighting the robust strength of its optical technologies.

In the medical field, we showcased the VISERA 4K UHD ultra-high-definition imaging system, the EVIS LUCERA ELITE 290 series endoscopes, and the bipolar high-frequency ultrasound dual-output surgical system. These medical devices are applied in internal medicine and surgery, respectively, effectively assisting physicians in better detecting hidden lesions and performing surgical treatments.

The advanced optical technology used in Olympus endoscopes has been widely applied in endoscopic examinations. For instance, the reduction in endoscope diameter and improved insertion techniques for curved areas, such as those encountered with colonoscopes, enable rapid access to the examination site.

Olympus endoscopes also utilize Narrow Band Imaging (NBI) technology to detect lesions, enhancing image visualization through specific wavelengths of light to reduce misdiagnosis rates. Additionally, Olympus employs high-definition 4K imaging technologies to enable magnified and enhanced observation, facilitating the further detection of pathological sites by physicians.

In the scientific field, Olympus showcased the BX53 LED microscope system and the DP27 digital microscope camera to address the needs of life science research, helping researchers better discover and document the microscopic world. Leveraging Olympus’s advanced imaging technology, which enables fine image capture and image stitching, scientists can observe a clearer microscopic world—a capability that is crucial for scientific research.

In the industrial sector, the OLS5000 3D Measurement Laser Microscope and the TERRA Portable XRD Analyzer were showcased, demonstrating the innovative capabilities of optical technology in industrial inspection. Among these products, Olympus’s identification and analysis technologies can be applied to failure analysis and defect characterization during non-destructive testing, enabling non-destructive evaluation of equipment. Additionally, the portable XRD analyzer can effectively determine the elemental composition of products, offering significant benefits across various aspects of daily life, including clothing, food, housing, and transportation.

Olympus:In recent years, international competition has become increasingly intense, with a predominant focus on the technological sector. This underscores the paramount importance of scientific and technological innovation for nations, as it even determines a country’s future.

Olympus has always attached great importance to the Chinese market, continuously introducing innovative products from its three core business areas to China, thereby supporting the development of China’s healthcare, scientific, and imaging sectors. Furthermore, Olympus has established the C-TEC Medical Technology Training Center to provide systematic and refined training and services for professionals, committed to enhancing their capabilities as well as those of industry practitioners across China, thus driving industry advancement.

Olympus has also been actively attentive to the development of Chinese society. By organizing numerous public welfare initiatives in areas such as gastrointestinal health, environmental protection, and popular science education, Olympus has strived to promote social progress in China. In particular, the “Love Your Stomach Month” campaign, held consecutively for many years, has raised public awareness of the importance of gastrointestinal health and encouraged greater attention to this issue. Over the past decade, there has been a significant increase in the proportion of individuals proactively undergoing gastrointestinal screenings. Furthermore, Olympus has integrated its public welfare efforts with running, hosting multiple charity runs focused on gastrointestinal health, thereby sparking a new nationwide trend in fitness and exercise.

In addition, Olympus has actively responded to the Chinese government’s environmental protection policies by organizing multiple themed environmental initiatives, promoting energy conservation and environmental awareness across society, and fostering a culture of green sustainability.

In the field of education, Olympus is committed to popularizing science among adolescents by carefully crafting a series of warm and engaging parent-child classes. These initiatives aim to disseminate knowledge on gastrointestinal health and optical technologies to young people, while also raising greater public awareness about the importance of educating the next generation. Olympus’s charitable endeavors not only encourage the public to pursue a healthier, greener, and brighter future but are also dedicated to driving the development and progress of society as a whole.

Opportunities in China’s future market will center on two key areas: industrial structure upgrading and the evolution of consumer mindsets. As China accelerates its industrial upgrading, society as a whole will place greater emphasis on technological innovation and talent development. Olympus has consistently focused on product innovation and personnel training, positioning the company to play an even more significant role in this new era.

Chinese consumers are also placing greater emphasis on their health, with regular medical check-ups becoming a habit. This emerging trend presents a significant opportunity for Olympus to contribute its expertise to society.

It is worth noting that as China’s national strength grows, its global influence will expand, particularly through the international reach of the Belt and Road Initiative (BRI). Therefore, Olympus’s participation in the China International Import Expo (CIIE) presents a rare opportunity to showcase its advanced optical technology products, as well as upgraded medical devices and technologies, to countries along the Belt and Road.

Olympus:In the medical field, according to the "2018 China Medical Equipment Industry Data and After-Sales Service Survey" report released at the 9th China Medical Equipment Industry Data Release Conference in March 2019, Olympus achieved an installed base share of 82.2% for flexible endoscopes, earning the top rank in 2018. Its rigid endoscopes and surgical microscopes also secured the highest installed base shares in the secondary hospital market, reaching 34.6% and 38.7%, respectively, thereby claiming the number one position for installed base in 2018 as well.

Many hospitals are using Olympus endoscopes for the early diagnosis, treatment, and prevention of gastrointestinal diseases. In the fields of science and imaging, Olympus products continue to receive consistent acclaim from both the industry and users, thanks to their advanced technology and superior user experience.

In the future, Olympus will continue to deepen its research and development in optical technologies, applying more innovative solutions to its products. For instance, in 2018, Olympus integrated artificial intelligence (AI) technology into medical endoscopes and microscopes, enabling rapid analysis of image samples and marking a groundbreaking advancement in healthcare and life sciences. These innovative products will further transform the work practices of endoscopists and life science researchers.

For the Chinese market, Olympus will continue to adhere to its strategy of deep integration into China, actively introducing more new technologies and products. Furthermore, through these innovative offerings, Olympus aims to drive the development of related industries in China and fulfill its corporate mission of “realizing healthy, secure, and fulfilling lives for people around the world.”

Olympus:For Olympus, the China International Import Expo (CIIE) presents an excellent opportunity to showcase its innovative achievements and enhance public understanding of the company. Through Olympus’s diverse product portfolio, people can gain insights into cutting-edge solutions in the fields of healthcare and science, and learn how these innovations are transforming lives.

Furthermore, the China International Import Expo (CIIE) presents a rare opportunity to foster business collaboration, enabling industry professionals from more countries to gain insight into Olympus and facilitating the company’s entry into additional markets, thereby benefiting people worldwide.

Olympus:It is not difficult to observe that many century-old enterprises have consistently upheld and strengthened their corporate mission or management philosophy throughout their development. Olympus is no exception. While steadfastly adhering to its corporate management philosophy, the company has also introduced new missions and corporate values in response to its evolving circumstances. The noble corporate mission of “achieving health, peace of mind, and fulfilling lives for people worldwide” provides new strategic objectives for Olympus’s development across its three core business domains in the next century.

Driven by relentless research in optical technologies, Olympus’s products across its three core business domains have played a significant role in human development, which has been a key factor enabling the company’s continuous growth over the past century. Olympus’s medical endoscopes, microscopes, and digital cameras have become indispensable products in the advancement of their respective fields.

Furthermore, close attention to society is a key attribute of an outstanding enterprise. Olympus has always aimed to be an excellent corporate citizen, contributing its corporate strength to the progress of society as a whole. Particularly in China, Olympus actively assumes its corporate social responsibility. In the realm of health, it has persisted for many years in hosting the “Stomach Care Month” campaign, dedicated to promoting gastrointestinal health, thereby benefiting hundreds of millions of people across the country.

Meanwhile, Olympus has repeatedly organized public welfare runs and other activities aimed at improving the physical fitness of the general population and enhancing their health and well-being. In addition, Olympus places great emphasis on talent development in China’s healthcare sector. In 2009, it established its first China Medical Technology Education Center (C-TEC) in Zhangjiang, Shanghai, to train endoscopy specialists. Subsequently, additional medical technology education centers were opened in Shijingshan, Beijing, in 2011 and in Panyu, Guangzhou, in 2013, creating a hub-and-spoke model radiating from first-tier cities (Beijing, Shanghai, and Guangzhou) to second- and third-tier cities. Over the past decade, C-TEC has trained more than 10,000 Chinese physicians in endoscopic surgery. These impactful corporate initiatives have positioned Olympus as a significant force driving social progress.

Olympus:Indeed, as early as the 1970s, Olympus had already introduced its endoscopy products to the Chinese market. In 1972, Professor Chen from Peking Union Medical College Hospital began using Olympus endoscopes, marking Olympus’s entry into the Chinese market.

Since entering the Chinese market, Olympus has consistently prioritized this region, continuously introducing products from its three core sectors—Medical, Scientific Solutions, and Imaging—into China. By gaining a deep understanding of industry users’ requirements and latent needs, Olympus delivers high-quality solutions to its customers.

In the course of our development in the Chinese market, we have recognized the importance of professional training and services. To this end, Olympus has established the C-TEC Medical Technology Training Center, providing a platform for healthcare professionals to engage in training, exchange, and product experience. It supports physicians in understanding and learning the operation and application of new equipment, thereby helping hospitals enhance their clinicians’ skills.

In the scientific field, Olympus offers training services such as confocal microscopy workshops at its Microscopy Training Center, where professional engineers explain the principles and applications of microscope systems to researchers, helping them gain a better mastery of these systems. Additionally, Olympus provides comprehensive pre-sales and after-sales training to enable users to proficiently understand and operate Olympus products. The Olympus after-sales service team also conducts regular equipment maintenance and troubleshooting to ensure optimal performance, delivering all-around solutions for any issues users may encounter.

Looking ahead, Olympus will continue to adhere to its strategy of integrating into the Chinese market, introducing advanced optical products and professional services to China, actively promoting industry development, and making relentless efforts to help the Chinese people lead healthy, secure, and happy lives.

Olympus:During this year’s China International Import Expo (CIIE), Olympus showcased cutting-edge products in the medical and scientific fields. In the industrial sector, the company newly exhibited the OLS5000 3D Measuring Laser Microscope and the TERRA Portable XRD Analyzer, demonstrating the innovative strength of optical technologies in industrial inspection.

Among these products, Olympus’s identification and analysis technologies can be applied to failure analysis and defect characterization during non-destructive inspection, enabling non-destructive testing of equipment. The OLS5000 3D Measuring Laser Microscope can be used for the inspection of artificial joints, such as improving wear resistance by controlling the surface roughness of artificial hip joints. The TERRA portable XRD analyzer can assist medical researchers in analyzing the composition of kidney stones and understanding their formation mechanisms, thereby helping to prevent recurrence through improvements in diet and lifestyle habits as well as the rational use of medications.

Olympus:Last year’s exhibition participation not only allowed Olympus to recognize the substantial demand in China for medical devices and other products amid industrial structure upgrading, but also revealed the market’s urgent need for innovation. Furthermore, platforms such as the China International Import Expo (CIIE) have provided Olympus with valuable opportunities to drive business growth.