Digital Health Startup Hundred Secures $8M Seed Funding to Expand Personalized Vitamin Subscription Across the U.S.

VCBeat (WeChat ID: vcbeat) has learned that on November 7, 2019, digital health company hundred announced the completion of an $8 million seed financing round, led by Insight Partners. The company plans to use the funds from this round to expand its market presence across the entire United States.

Founded in 2017 and headquartered in Berlin, Germany, hundred operates on a direct-to-consumer model. Guided by technical researchers and nutrition experts, the company provides personalized subscription services that enable consumers to obtain customized vitamin regimens tailored to their individual health conditions, thereby facilitating effective health management.

hundred ensures that vitamin recommendations are 100% compatible with each customer’s health plan. This is achieved by having users complete a five-minute holistic consultation quiz, based on the four key pillars of health—nutrition, exercise, sleep, and stress balance—to create their personalized custom blends.

hundred leverages capsule technology developed by experts to design vitamins for enhanced efficacy. By utilizing pharmaceutical logistics technology, hundred’s 34 vitamins and supplements can be configured into over 75,000 unique combinations. The company’s customer base consists primarily of women who are taking prescription medications.

Edwina Clark, Head of Scientific Content at hundred, stated, “Sixty percent of health issues are related to our lifestyle, such as insufficient sleep and high stress levels. hundred can remind customers to take their vitamins daily to help them achieve effective health management. hundred helps customers adhere to their vitamin regimen while re-evaluating their physical condition when necessary and adjusting their vitamin supplementation plan accordingly.”

According to the NCCIH, the FDA does not have the authority to regulate the safety and efficacy of dietary supplements before they are marketed. Common issues in the industry include the excessive addition of chemical ingredients to enhance effects, as well as the inclusion of synthetic fillers and mercury. Driven by transparency, hundred implements quality control checks throughout its entire supply chain and conducts public chemical analyses for each product.

Compared with other personalized vitamin brands, including care/of, hundred is committed to providing customers with professional guidance from nutrition experts, enabling them to manage their health under the direction of personalized vitamin regimens. In contrast to single high-quality supplements such as Seed probiotics and multivitamins, hundred offers a more comprehensive service to achieve multiple health goals, as the company believes that health is not determined by a single factor.

“Dario Galbiati Alborghetti, Founder and CEO of hundred, stated: ‘Our goal is to build a lasting, modern healthcare company that popularizes nutrition education and helps people achieve better health outcomes. Taking vitamins without professional guidance is often ineffective and leads to slow improvements in health. We do not offer miracle energy pills; therefore, we first assess your diet, sleep, stress balance, and exercise habits. Our service aims to help individuals improve their health without increasing costs, while providing long-term personal assessments.’”

Insight Partners, founded in 1995, is a leading venture capital and private equity firm based in New York, USA, dedicated to investing in high-growth technology and software companies that drive industry transformation. Insight currently manages over $20 billion in assets and has cumulatively invested in more than 300 companies worldwide.

(Compiled by Jiang Ying)