MJH Life Sciences Acquires Data Agency Element to Enhance Healthcare Information Systems

VCBeat (WeChat Official Account: vcbeat) learned via Business Wire that on November 12, 2019, U.S. healthcare media company MJH Life Sciences (MJH) announced the acquisition of data agency Element. Financial terms of the transaction were not disclosed.

Following the completion of this acquisition, Townsend and co-founder and Chief Technology Officer Matthew Braun will continue to serve in their current roles.

Element, a customer-centric, data-driven marketing agency based in Kansas City, Missouri, is dedicated to helping manufacturers develop, manage, and sustain customer relationships. Element provides clients with a wide range of services, solutions, and industry-specific data assets, whose specificity and uniqueness enable companies to play a pivotal role in the early stages of developing customer relationship management capabilities.

Meanwhile, as a leading provider of data-driven technologies, Element also supports sales and marketing solutions for the animal health and oral health markets.

MJH is the largest privately held, independent, full-service healthcare media company in North America. The company is dedicated to providing the public with credible medical information through multiple channels and equipping healthcare professionals with the information and resources they need to optimize patient outcomes. MJH integrates its robust digital and print product lines, live events, educational programs, and market research with the customized capabilities of a boutique firm, serving clients that include the world’s leading pharmaceutical companies, medical device manufacturers, and biotechnology firms.

Truth Serum NTWK is the marketing engine for a healthcare organization and serves as a near-comprehensive news source across virtually all sectors of the healthcare industry. MJH provides an extensive database of customer insights and connections on the platform. By offering unlimited access to these customer insight results, MJH enables organizations to refine their strategic direction through the power of peer-driven marketing, research, market access, digital solutions, public relations, advocacy, community activation, training, education, and live events.

MJH delivers the most credible medical information to audiences across all healthcare sectors, covering oncology, primary care, specialty care, managed care, allied health, animal health, dentistry, and more. MJH has partnered with over 50 highly respected leading brands, enabling audiences to engage directly with healthcare professionals through its platform.

Regarding this acquisition, Mike Hennessy Jr., President and CEO of MJH, stated: “The combination of Element’s data-driven solutions with MJH’s trusted veterinary and dental brands, dvm360® and Dental Products Report®, enables us to engage customers at a deeper level and provide them with more profound insights. By extending these services to clients in other healthcare sectors, we can make their marketing strategies more agile and efficient, ultimately enhancing return on investment.”

Terric Townsend, Co-Founder and CEO of Element, added, “Element’s core business is fostering relationships between clients. Leveraging MJH’s extensive connections in the life sciences community, they are the ideal partner to help bring our data-driven solutions to a broader audience.”

(Compiled by Wang Fang)