W2O Acquires Radius Digital Science to Expand Scientific Marketing and Communications Capabilities

VCBeat (WeChat ID: vcbeat) learned from foreign media that on November 11, 2019, local time, healthcare company W2O announced the acquisition of Radius Digital Science (Radius). The financial terms of the acquisition were not disclosed.

This acquisition aims to expand the application of W2O Science, the latest addition to W2O’s portfolio of scientific marketing and communication solutions. Twenty-five members of Radius will join W2O, with Radius co-founders Michelle Peterson and Brandon Pletsch assuming executive roles at W2O.

Following the acquisition, W2O aims to integrate Radius with its existing team in the field, as well as with ISO.health (now renamed W2O iso) and Arcus Medica (now renamed W2O arcus), two science communication and healthcare marketing companies it recently acquired. The merged entity will comprise more than 100 employees, including 18 PhD-level experts based across the United States and Europe, and 25 scientific creative strategists.

W2O, founded by Jim Weiss in 2001 and headquartered in California, USA, is a leading independent analytics provider specializing in analytics-driven marketing and healthcare communications services. W2O leverages its proprietary analytical models and methodologies to design precise communication and marketing strategies that deliver sustained business outcomes. The company operates 15 offices across the United States and Europe.

Radius, founded by Michelle Peterson and Brandon Pletsch in 2014 and headquartered in New Jersey, USA, is an innovative agency dedicated to helping people understand scientific concepts through accessible approaches. The company’s science-based digital creative services include medical illustration, 3D animation, molecular visualization, UX design and development, experiential media, and creative execution for innovative scientific conferences and trade exhibitions.

Radius boasts extensive expertise in the healthcare sector, transforming complex high-tech concepts that are often difficult for the general public to comprehend into digestible, visually engaging digital content. Currently, Radius has become the partner of choice in the healthcare industry, helping enterprises develop disease explanation applications, create animated demonstrations of medical therapies, and produce digital infographics that provide guidance to patients.

Jim Weiss, Founder and CEO of W2O, stated, “We have partnered with Radius to convey scientific knowledge to the public through more dynamic and impactful digital media and evocative artistic expression. This collaboration with Radius further enriches our marketing approaches and enhances our capability to execute scientific creativity within our integrated suite of capabilities.”

Brandon Pletsch, Co-Founder of Radius Digital Science, stated, “W2O possesses highly targeted and impactful storytelling capabilities, along with the ability to tailor services for specific audiences. We aim to demystify the complexity of science through data-driven visual design, and this acquisition will help us expand our brand influence in unprecedented ways.”

(Compiled by He Li)