Recently, the Miao Health mobile application (hereinafter referred to as the “Miao Health APP”) officially passed the “Trusted Assessment for Mobile Health Applications” conducted by the Internet Medical and Health Industry Alliance, becoming one of the first products to be awarded a certificate and included in the Directory of Excellent Applications.

It is understood that the assessment covers multiple aspects, including business qualification review, functional reliability, service quality, and user information protection for mobile health applications. The evaluation is conducted by government departments, authoritative medical institutions, and experts in the field of internet healthcare from relevant organizations, adhering to the principles of fairness, impartiality, and transparency, and referencing relevant industry standards. The initiative aims to identify reliable and trustworthy mobile health application products and guide the healthy development of the industry.
In recent years, China’s “Internet + Healthcare” sector has flourished, attracting a growing number of players and giving rise to a large number of mobile health applications. For users, however, the market offerings are mixed in quality, with inconsistent service standards, insufficient functional performance and reliability, and inadequate protection of user information. Nevertheless, the Miao Health APP has distinguished itself through its precise health management model, emerging as one of the most representative applications in the field.
Miao Health App is an entry-level mobile health application that integrates “wellness, medical care, pharmaceuticals, and insurance.” It focuses on combining high-frequency health management with low-frequency medical services to create a digital health management platform. The app offers over 400 healthcare services, including health check-ups, green-channel appointment registration, online consultations, pharmaceutical services, and overseas medical care, along with customized health insurance solutions and a wide range of health products. This enables users to experience more personalized and comprehensive value-added health management services, making it easier to achieve a healthy lifestyle.
More importantly, the Miao Health APP provides a one-stop intelligent solution. Leveraging its health big data platform and the capabilities of its “AI Health Manager,” it intervenes in users’ health behaviors through gamified health tasks and multidimensional health plans. This helps users scientifically improve their health status and comprehensively promote daily healthy behaviors related to exercise, diet, sleep, and mental well-being.

In the era of big data, mobile health applications involve the collection and monitoring of user health data, which are closely related to human life and health. These information have very high application value but also bring many troubles. As legitimate collectors and custodians authorized by users, enterprises must focus on information privacy protection, strengthen personal privacy control, and establish good user trust relationships.
According to available information, the Internet Healthcare Industry Alliance is a non-profit social organization dedicated to promoting industry exchange and cooperation. Under the guidance of the National Health and Family Planning Commission, the Ministry of Industry and Information Technology, and the China Academy of Information and Communications Technology, the alliance was jointly established by multiple institutions from government, industry, academia, and media sectors, including the China Communications Standards Association, the Chinese Research Hospital Association, Peking University People’s Hospital, Health News, Taikang, China Life Insurance, China Mobile, Huawei, Baidu, Tencent, Alibaba, and others. It has played a significant positive role in advancing the development of the health sector and improving public welfare.
Credible assessments from authoritative third-party institutions can verify the reliability and professionalism of products, guide consumers toward selecting safe app products, and hold significant importance for industry development. Miao Health calls on more mobile health application service providers to actively participate and eagerly register for evaluation, jointly building a healthy and sustainable industry ecosystem to deliver more valuable services to users.