Fifth New氧 Asia-Pacific Medical Aesthetics Industry Awards Introduces 1 Million RMB Prize to Recognize Physicians' Skill and Ethics

Hailed as the “Oscars of the Medical Aesthetics Industry,” the New Oxygen Medical Aesthetics Gala has been successfully held four times to date. The fifth edition is also arriving as scheduled, with the 5th New Oxygen Asia-Pacific Medical Aesthetics Industry Awards Ceremony set to take place in Beijing on December 22, 2019.

As an annual flagship event in the medical aesthetics industry, New Oxygen invites key stakeholders—including industry associations, renowned physicians, leading institutions, upstream manufacturers, and influential beauty influencers—at the end of each year to discuss annual industry development trends. Centered on the theme “Medical Aesthetics: The Past Five Years,” this year’s New Oxygen Medical Aesthetics Gala will explore the “yesterday, today, and tomorrow” of the industry’s evolution.

Unlike previous years, this year’s New Oxygen Medical Aesthetics Gala has specially established the “China Medical Aesthetics Flying Award·Technological Breakthrough” and “China Medical Aesthetics Flying Award·Public Welfare Contribution” categories, with a total prize fund of RMB 1 million awarded to two winners. This initiative aims to incentivize physicians who have made outstanding contributions to the medical aesthetics industry from both technological and public welfare perspectives.

As the first publicly listed internet medical aesthetics company, New Oxygen is gradually expanding its boundaries—evolving from an online medical aesthetics platform into a consumer healthcare technology company—and assuming greater social responsibility, leveraging its experience in connecting various segments of the medical aesthetics industry and empowering medical aesthetics physicians and institutions through its big data capabilities.

It is reported that the registration period for the “China Medical Aesthetics Flying Award · Technological Breakthrough” runs from December 1 to 7, with registration channels open on the SoYoung official website and mobile app. Following successful registration, candidates will undergo a one-week preliminary selection phase comprising public voting and expert committee review, during which five finalists will be selected. On December 22, coinciding with the SoYoung Medical Aesthetics Gala, the five finalist physicians will engage in an on-site competition, presenting their surgical techniques and answering questions. The winner will ultimately be determined by a vote of the expert committee.

The expert review committee boasts an impressive lineup, including Li Shirong, Chair of the Aesthetic Medicine Branch of the Chinese Medical Association; Jiang Hua, President of the Cosmetic and Plastic Surgeons Branch of the Chinese Medical Doctor Association; Gao Jianhua, Former President of the Cosmetic and Plastic Surgeons Branch of the Chinese Medical Doctor Association; Guo Shuzhong, Former Chair of the Chinese Society of Plastic Surgery; Song Jianxing, Vice President of the Cosmetic and Plastic Surgeons Branch of the Chinese Medical Doctor Association; and Xing Xin, Former Vice Chair of the Plastic Surgery Branch of the Chinese Medical Association and Head of the Oculoplastic Surgery Group.

Beyond “beauty,” medical aesthetics is fundamentally a medical discipline. Therefore, the industry’s advancement relies not only on surgical skill but also on compassionate care. To this end, New Oxygen, in partnership with Southern Weekly and People’s Health, has jointly launched the “China Medical Aesthetics Flying Award · Public Welfare Contribution” to recognize the charitable efforts of medical aesthetics practitioners in China and collectively promote the development and progress of public welfare initiatives within the Chinese medical aesthetics sector.

In recent years, the medical aesthetics industry has entered a phase of rapid development, as evidenced by metrics such as market size and penetration growth rate.

As a consumer healthcare internet platform centered on medical aesthetics, New Oxygen has consistently sought to onboard more aesthetic clinics and physicians onto its platform in recent years, aiming to eliminate information asymmetry, facilitate the accelerated improvement of market mechanisms, and drive out inferior providers through competition. It can be said that since its inception, New Oxygen has shouldered the mission of promoting industry transformation.

On this basis, how to delve into the industry’s interior to decompose and reconstruct the production factors and processes of the entire medical aesthetics industry is a question that New Oxygen has been exploring. Since the beginning of this year, in addition to gradually improving the construction of an internet ecosystem for the medical aesthetics industry—including consumers, doctors, institutions, consultants, manufacturers, and influencers—New Oxygen has also empowered institutions and doctors through various means, such as building personal brands (IPs) for doctors, further promoting a win-win situation among medical aesthetics institutions, doctors, and consumers.

The establishment of the “Flying Award” at this Aesthetic Medicine Gala underscores New Oxygen’s determination to drive advancements on the supply side of the aesthetic medicine industry. Furthermore, by honoring physicians who demonstrate both medical expertise and compassionate care (“benevolent hearts”), New Oxygen highlights its commitment to the social value inherent in healthcare.